Creative Direction, Content & Branding
5. Job landscape for this career area (“where”)
Where Creative Direction, Content, & Branding professionals work?
Departments & Teams
Marketing Dept
Team within department
- Research
- Insights
- Branding & Communication
- Customer Experience (CX/UX) / Success
- Product Development
Advertising and Public Relations Dept
Team within department
- Advertising Team
- Public Relations Team
Product Development Dept
Team within department
- Insights & Research
- Product Design/Engineering
- Quality & Testing
Insights & Analytics Dept
Team within department
- Quantitative Research
- Qualitative Research
- Branding
- Social Media
- Customer Experience
Digital Marketing Department
Team within department
- Digital Team
- Social Media Team
Design Department
Team within department
- Graphic Design Team
- User Experience (UX) Team
PROFESSIONAL FIRMS
Branding & Communication Agencies
- Interbrand
- Landor & Fitch
- Ogilvy
- R/GA
- Wolff Olins
- Pentagram
- Siegel+Gale
- TBWA
- Saattchi & Saatchi
- Anomaly
Management/Strategy Consulting Firms
- Deloitte Digital
- Accenture Interactive
- PwC Experience
Sectors
A Customer Insights and Market Research professional, you could work in a marketing or communication related department in any sector: However, the sectors highlighted below tend to do more market and customer research — and companies in these sectors may even have a large group or an entire department dedicated to insights and research.
SECTOR
IMPORTANCE
- Consumer Goods & Retail
High
- Tech
Med to High
- Healthcare & Pharma
Med
- Finance & Banking
Med
- Hospitality & Tourism
High
- Automotive
High
- Fashion & Luxury Goods
High
- Energy & Utilities
Low to Med
- Education
Med
- Nonprofits & Social Enterprises
Med to High
- Media & Entertainment
High
- Food & Bev
High
- E-Commerce
High
- Telecommunications
Med
- Real Estate
Med
- Sports & Fitness
High
- Aerospace & Defense
Med
- Agriculture & Agribusiness
Med
- Consulting & Professional Services
Med
CONSULTING
IMPORTANCE
- Market Research Agency
High
- Insights area of consulting firms
Medium