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Marketing, Branding & Sales
Career Areas
Customer Insights & Market Research
3. Common job keywords in this career area (“who”)
Marketing, Branding & Sales
Overview
Career Areas
Go or no go
1. Overview of this pathway
2. Career Areas within this pathway
3. Terminology relevant for this pathway
4. Some insights about this pathway
5. Job landscape for this pathway
Creative Direction, Content & Branding
1. Overview of this career area ( “why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. IE alumni working in this career area
8. LinkedIn search examples for this career area
Terminology relevant for this career area
Customer Insights & Market Research
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Digital Marketing, Digital Sales & Analytics
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Sales & Business Development
1. Overview of this career area (“why”)
2. Responsibilities in this career area (“what”)
3. Common job keywords in this career area (“who”)
4. Week in the life of…
5. Job landscape for this career area (“where”)
6. Mapping your background to this career area
7. LinkedIn search examples for this career area
8. IE alumni working in this career area
9. References to explore this career area further
Terminology relevant for this career area
Strategic Marketing & Branding
1. Job landscape for this career area (“where”)
2. Mapping your background to this career area
3. LinkedIn search examples for this career area
4. IE alumni working in this career area
Terminology relevant for this career area
LinkedIn search examples to explore jobs in this pathway
Linking this pathway to non-corporate world and to business with purpose
Pathway library/references to explore further
Senior IE alumni with diverse trajectories in this pathway
3. Common job keywords in this career area (“who”)
Title keywords
Quantitative Research
Qualitative Research
Customer Research
Customer Insights
Consumer Insights
Customer Intelligence
Consumer Behavior
Customer Experience (CX)
User Experience (UX)
Service Design
Human Factors
Brand Insights
Brand Researcher
Market Research
Market Intelligence
Competitive Intelligence
Product Research
Product Design
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Title seniority terms
Specialist
Analyst
Senior Analyst
Consultant
Evangelist/Ambassador
Designer
Manager
Senior Manager
Head
Director
Senior Director
...
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