2. Responsibilities in this career area (“what”)
Digital Marketing (in-house and for a client)
- Developing Digital Marketing Strategies: that align with the organization's goals and target audience.
- Content Creation: Producing high-quality and engaging content for various digital channels, including blog posts, social media updates, videos, infographics and more.
- Search Engine Optimization (SEO): Optimizing website content and structure to improve search engine rankings and visibility.
- Search Engine Marketing (SEM): Managing paid advertising campaigns on search engines like Google through platforms such as Google Ads.
- Social Media Management: Creating, curating and scheduling content for social media platforms, as well as engaging with the audience and monitoring social media trends.
- Email Marketing: Planning and executing email marketing campaigns, including creating newsletters, segmenting list-s, and analyzing campaign performance.
- Conversion Rate Optimization (CRO): Identifying opportunities to improve website and landing page design to increase conversion rates and achieve business objectives.
- Online Advertising: Managing and optimizing online advertising campaigns, including display advertising, social media advertising, and retargeting.
- Marketing Automation: Implementing marketing automation tools to streamline and personalize marketing efforts, such as email drip campaigns and lead nurturing.
- Competitive Analysis: Studying competitors' digital marketing strategies and identifying opportunities for improvement or differentiation.
- Budget Management: Allocating and managing budgets for various digital marketing initiatives and campaigns.
- Social Media Advertising: Creating and managing paid advertising campaigns on social media platforms like Facebook, Instagram, Twitter and LinkedIn.
- Content Distribution: Developing strategies for distributing content effectively through various channels, including social media, email, and content syndication.
- Community Building: Building and engaging with online communities or forums related to the industry or target audience.
- Mobile Marketing: Optimizing digital marketing efforts for mobile devices, including mobile app marketing and responsive web design.
E-commerce and Sales
- Customer Relationship Management (CRM): Utilizing CRM systems to manage and nurture leads and customer relationships.
- Website Management: Overseeing the day-to-day operations of the e-commerce website, including ensuring that it is functional, user-friendly, and up-to-date.
- Product Management: Managing product listings, including adding new products, updating product descriptions, and optimizing product images.
- Inventory Management: Monitoring inventory levels, coordinating restocks, and ensuring accurate product availability information on the website.
- Payment Processing: Managing payment gateways, payment processing, and addressing payment-related issues.
- Customer Service: Providing excellent customer service, including responding to inquiries, resolving issues, and ensuring a positive customer experience.
- E-commerce Platform Management: Overseeing and managing the e-commerce platform, ensuring that it is secure, updated, and scalable.
- Supply Chain Management: Coordinating with suppliers, manufacturers, and third-party logistics providers to maintain a smooth supply chain.
Digital Analyics
- Data Analysis: Collecting, analyzing and interpreting data from various digital marketing channels to measure the effectiveness of campaigns and make data-driven decisions.
- Web Analytics: Utilizing web analytics platforms like Google Analytics to track website traffic, user behavior, and key performance indicators.