Digital Marketing, Digital Sales & Analytics
5. Job landscape for this career area (“where”)
Where do Digital Marketing, Sales and Analytics professionals work?
Departments & Teams
Marketing Dept
Team within department
- Digital Marketing
- Content Marketing
- Social Media
- E-mailing and Automation Marketing
- Digital Analytics
- Web
- UX
- Branding
Market Research & Insights Dept
Team within department
- Insights & Market Research
- Data Science
- Business Intelligence
E-commerce Dept
Team within department
- Conversion Rate Optimization (CRO)
- CRM
Sales Dept
Team within department
- Sales Operations
- Business Development
- Growth
- Customer Success
- Customer Experience
Product and Service Dept
Team within department
- Product Management
MARKETING
DIGITAL MARKETING
SALES
DATA ANALYTICS
TOP DEPARTMENTAL TEAMS:
Content marketing, Social media, SEO, Email marketing, Digital advertising, E-Commerce, Inside sales, Account management, Customer success, Business intelligence, Marketing analytics, Sales analytics, Customer analytics, Web analytics, Digital performance
PROFESSIONAL FIRMS
Branding & Communication Agencies + Consulting Firms
- Accenture Interactive
- Deloitte Digital
- IBM Ix
- PwC Digital Services
- KPMG Digital
- EY Digital
- WPP
- Omnicom Group
- Publicis Groupe
- Havas Group
- Dentsu
- Merkle
- R/GA
- iProspect
- 360i
WPP, Publicis Groupe, Omnicom Group, Dentsu, Havas
- Digital marketing services
- Digital marketing strategies
- Digital marketing solutions
Accenture Interactive, Salesforce, HubSpot, Zoho CRM, InsideSales.com
- End-to-end digital services
- Sales solutions
- Customer experience solutions
- Digital sales strategies
- Leads identification
- Sales optimization
IBM Analytics, Google Analytics, Adobe Analytics, Tableau, SAS, Domo
- Data visualization
- Predictive analysis
- Cognitive computing
- User behavior
- Marketing effectiveness
- Business intelligence
- Data management solutions
SECTORS
A Customer Insights and Market Research professional, you could work in a marketing or communication related department in any sector: However, the sectors highlighted below tend to do more market and customer research – and companies in these sectors may even have a large group or an entire department dedicated to insights and research.
SECTOR
IMPORTANCE
- Agriculture
Low
- BioTech / Pharma
High
- Professional Services (Consulting, Agencies, etc)
High
- Consumer Products / CPG / FMCG
High
- Fashion & Luxury
High
- Education
Low
- Energy
Low
- Financial Services
Med/High
- Government / Public Sector
Med
- Health Care
Med
- Hospitality / Travel
High
- Manufacturing
Low
- Media / Entertainment / Sports
High
- Not-for- Profit / NGO
Low
- Real Estate & Construction
Low
- Retail
High
- Technology/Electronics
High
- Telecom
Med
- Transportation / Logistics
Low
CONSULTING
IMPORTANCE
- Market Research Agency
High
- Insights area of consulting firms
Medium
SECTOR
IMPORTANCE
- D. MAR: E-Commerce and Reatail
High
- D. MAR Technology and Software
High
- D. MAR: FMCG
Med-high
- D. MAR: Healthcare and Pharma
Med-high
- D. MAR: Travel and Hospitality
Med
- D. SALES: E-Commerce
High
- D. SALES: B2B Services
High
- D. SALES: Software and Technology
Med-high
- D.SALES: Telecommunications
Med-high
- D. SALES: Healthcare and Telemedicine
Med
- ANALYTICS: Retail and E-Commerce
High
- A: Marketing and Advertising
High
- A: Healthcare and Pharma
Med-high
- A: Finance and Banking
Med-high
- A: Technology and Software
Med
CONSULTING
IMPORTANCE
- SEO
High
- Pay-per-click advertising
Med
- Social media marketing
Med
- Influencer marketing
Low
- Online reputation management
High
- Marketing automation
Med
- Conversion rate optimization
High
- Mobile marketing
Med
- Digital sales funnel development
High