Linking this pathway to non-corporate world and to business with purpose
Non-corporate pursuits
- Start-Up: Launch a startup focused on an innovative new use of AI for marketing workflow automation.
- Scale-Up: Join a scale-up that produces chatbots to help companies improve sales efficiency.
- Freelance: Options include:
- Become a freelance creative, building your own agency that works with your clients to develop their brands.
- Become an e-commerce entrepreneur, selling products via Shopify, Amazon, MercadoLibre.
- Launch your own digital marketing campaign focused on sustainable and wellness brands.
Purpose in this pathway
- NGOs/Social Orgs: Work in Marketing & Comm department to help UNICEF develop campaigns for child vaccinations in developing countries.
- Sustainable Business: Combine a Concentration in Marketing, Branding & Sales with certificate in Sustainability and target jobs in sustainable products and marketing and/or ESG-focused marketing consulting speific to marketing.
- Sustainable Business: Become the Chief Marketing Officers (CMO) for brands with purpose such as Patagonia, HonestGreens, Ben & Jerrys, etc.