Pathway library/references to explore further - Career Discovery Xcelerator

Marketing, Branding & Sales

Overview

Career Areas

Go or no go

1. Overview of this pathway

2. Career Areas within this pathway

3. Terminology relevant for this pathway

4. Some insights about this pathway

5. Job landscape for this pathway

Creative Direction, Content & Branding

1. Overview of this career area ( “why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. IE alumni working in this career area

8. LinkedIn search examples for this career area

Terminology relevant for this career area

Customer Insights & Market Research

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Digital Marketing, Digital Sales & Analytics

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Sales & Business Development

1. Overview of this career area (“why”)

2. Responsibilities in this career area (“what”)

3. Common job keywords in this career area (“who”)

4. Week in the life of…

5. Job landscape for this career area (“where”)

6. Mapping your background to this career area

7. LinkedIn search examples for this career area

8. IE alumni working in this career area

9. References to explore this career area further

Terminology relevant for this career area

Strategic Marketing & Branding

1. Job landscape for this career area (“where”)

2. Mapping your background to this career area

3. LinkedIn search examples for this career area

4. IE alumni working in this career area

Terminology relevant for this career area

LinkedIn search examples to explore jobs in this pathway

Linking this pathway to non-corporate world and to business with purpose

Pathway library/references to explore further

Senior IE alumni with diverse trajectories in this pathway

Pathway library/references to explore further

Digital Marketing in 2023: The Ultimate Guide
WEBSITE: Forbes Marketing

Why CXOs Have Become Influential Members of The C-Suite
Forbes

Customer-centric Innovation and digital transformation
WEBSITE: FastCompany

Will AI Impact Content Marketing Careers and Salaries?
Content Marketing Institute

Web3 and Metaverse Marketing
WEBSITE: AdAge

How to boost marketing engagement with behavioral science triggers
MarTech.org

What is Influencer Marketing?
WEBSITE: McKinsey Explainers

The Future of Growth Marketing: How to Stay Ahead of the Curve
LinkedIn Insights

How will AI change marketing in 2023? Marketers predict 5 ways AI will impact marketing this year
Ortto

IE - Reinventing Higher Education

IE Business School

IE School of Politics, Economics and Global Affairs

IE Lifelong learning

IE Foundation

IE EDU

IE Summer School

IE University

IE Law School

IE School of Architecture and Design

IE School of Science & Technology

IE School of Humanities

Legal Notice

Privacy Policy

Cookie Policy

Compliance Channel

Security Policy

Instagram

LinkedIn

Facebook

X

Youtube

TikTok

Podcasts

IE University 2026

INQUIRY -

Name:

eMail:

Message: