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2. Responsibilities in this career area (“what”)
Marketing, Branding & Sales
Overview
Career Areas
Go or no go

2. Responsibilities in this career area (“what”)

Sales

  • Prospecting and Lead Generation: The journey often begins with identifying potential clients or markets, generating leads, and qualifying them for potential opportunities.
  • Sales Presentations and Pitches: Sales professionals prepare and deliver compelling presentations, showcasing the value of their products or services to potential clients.
  • Client Relationship Management: Building strong, long-term relationships with clients is critical. This involves understanding their needs, addressing concerns, and ensuring their satisfaction.
  • Market Research and Analysis: Staying informed about market trends, competitors, and industry changes helps in identifying new opportunities and staying ahead in the market.
  • Negotiation and Closing Deals: Negotiating contracts and closing deals with clients is a pivotal part of the job. Sales professionals need to strike a balance between client satisfaction and the organization's goals.
  • Understand the Sales Visualization Dashboards and Analytics tools to boost the Commercial Strategy.
  • Develop the Customer Engagement and Success Strategy.
  • Leverage the Growth Strategy for the business.

Business Development and Strategy

  • Strategic Planning: Developing sales strategies and business development plans to achieve revenue targets and business growth is crucial. This includes setting clear objectives, timelines, and measurable key performance indicators (KPIs).
  • Networking: Building a robust professional network is essential for uncovering new business leads, partnerships, and collaborations.

E-Commerce

  • Website Management:
  • Overseeing the day-to-day operations of the e-commerce website, ensuring that it is user-friendly, mobile-responsive, and optimized for search engines (SEO).
  • Managing product listings, descriptions, and pricing.
  • Customer Experience:
  • Implementing features like live chat, product reviews, and easy checkout processes to improve customer satisfaction and retention.
  • Managing customer inquiries, complaints, and returns effectively.
  • Shipping and Logistics:
  • Managing shipping options, costs, and delivery times. Overseeing order fulfillment and logistics to ensure timely delivery.
  • Payment and Security:
  • Ensuring secure and efficient payment processing for online transactions.
  • Implementing security measures to protect customer data.