In the current context of globalization, technological disruptions and continuous change, all professionals who develop their activity in the business sector must have a deep knowledge of the market in which they operate, as well as of the economic fundamentals that are behind the changes in market structures (eg profitability, market shares, prices, degree of competition) and the strategies of the companies that operate in it.

The objective of this workshop is to provide students with the necessary tools so that they can analyze different types of markets and give adequate answers to questions such as: what does the profitability of a market depend on? What are the forces that cause the structure of a market to change? What determines the short and long term strategies of companies?

The pillars on which this course is based are:

Understand the economic fundamentals that underlie the functioning of the markets and the strategies of the companies.
Practical approach; the contents are of direct application to the elaboration of the Final Projects of the students. In the same way, the course can be understood as training prior to their immediate incorporation into the labor market, familiarizing them with the type of questions, analysis and work that are done in the real world.
Study of real cases; the concepts covered in class will be completed with numerous real case studies, both historical and contemporary.
Active participation of students through discussions and debates, always under the supervision of the teachers of the subject.
Use of statistical techniques to analyse real markets.