Author: Benjamin Bridson

Benjamin is the editor of Uncover IE. His writing is featured in the LAMDA Verse and Prose Anthology Vol. 19, The Primer and Moonflake Press. Benjamin provided translation for "FalseStuff: La Muerte de las Musas", winner of Best Theatre Show at the Max Awards 2024. Benjamin was shortlisted for the Bristol Old Vic Open Sessions 2016 and the Alpine Fellowship Writing Prize 2023.

Expert marketing: Digital giants gather for the future

Expert marketing: digital giants at Marketing Summit 2024

IE Business School’s blockbuster Marketing Summit returned after a hugely successful launch.

Best Super Bowl ads ever: Our top 10 picks for Super Bowl marketing campaigns

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Grab yourself a plate of nachos, a giant foam pointy finger and enjoy.

How to form innovation strategies: Expert insights from Ana Alonso

How to form innovation strategies with Ana Alonso

Discover how the Executive Master in Digital Transformation and Innovation Leadership can change your career.

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Simulation training on the Master in Management & Strategy

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The Master in Management & Strategy at IE Business School is more than your traditional classroom-based postgraduate program.

Best blended learning courses: Flexible education with the Global Online MBA

Blended learning courses at IE Business School

Find out how the Global Online MBA (GOMBA) will equip you to excel in a rapidly evolving business landscape.

Sustainable business resolutions for 2025: Setting achievable goals for a new year

Sustainable business resolutions for 2025

Cut down on the motivational videos and lock into goals for 2025.

Career paths after your Master in International Relations: Nurturing a global mindset

Career paths after your Master in International Relations

The world needs you. Let us explain.

Global market expansion: Strategies for breaking into new territories

Market expansion strategy with Netflix

Brands want the same thing as you and I: World domination.

The best place to live in Spain, a new financial hub in Europe

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Life’s not a vacation. There must be opportunity.

Santa Claus is coming to town? Five reasons he may not be

Santa Claus is coming to town? Five reasons he might not be

It’s been 54 years since motown quintet The Jackson 5 included hit record “Santa Claus Is Comin’ To Town” on their fourth studio album.

Can we still say Christmas in Christmas marketing campaigns?

Christmas marketing campaigns: holiday advertising

Back in 2022, a wave of manufactured outrage swept across the United Kingdom as national paper The Telegraph published an article entitled: “Call your Christmas parties ‘festive celebrations’, civil servants told.”

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