Author: Benjamin Bridson

Benjamin is the editor of Uncover IE. His writing is featured in the LAMDA Verse and Prose Anthology Vol. 19, The Primer and Moonflake Press. Benjamin provided translation for "FalseStuff: La Muerte de las Musas", winner of Best Theatre Show at the Max Awards 2024. Benjamin was shortlisted for the Bristol Old Vic Open Sessions 2016 and the Alpine Fellowship Writing Prize 2023.

AI in business: Artificial Intelligence and synthetic personas

Synthetic personas and Artificial Intelligence in Business

Your name is John Benson. You’re fifty years old, lactose intolerant and you’re in the market for a new brand of butter.

How marketing, communication & sales dual degrees can catalyze your career

Dual degrees for integrated marketing communications

As the tech-driven job market evolves daily, specializing in a single skill is no longer sufficient.

The role of social capital in business: Why relationships matter

What is the social capital definition that is affecting industry

At 14, I got a BlackBerry. Why? Because business went down on BBM.

Key HR trends and skills shaping the future of talent management

Key HR trends in 2025

If you work in human resources—we’re sorry.

Data science for business: the differential toolkit for leading tomorrow’s competitive landscape

Masters in data science at IE School of Science & Technology

“I’ve compared this program to other offerings on the market, and it’s definitely the most complete and practical one out there,” Raquel explains.

Your 5-step checklist for the International MBA admissions process: Study abroad in Madrid

MBA admissions process at IE Business School

We need candidates who fit our culture, and you need a school that matches your goals.

Fast-track your International MBA: Madrid leads higher education trends with adaptable course lengths

International MBA Madrid student

It’s the time of year to plan for your future. If you’re ready for career growth, that could well mean completing an MBA.

How the NASA Moon mission could establish colonies on Mars

Nasa Moon mission with Artemis II

So long after the famous televised Moon landing, the question remains: why do we want to go back?

How to write a personal statement: College application tips for the ideal candidate

How to write a personal statement for grad school

One of the biggest headaches is knowing how to write a personal statement for grad school. Fortunately we’re experts on the topic.

The pros and cons of work from home: Careers in the digital age 

Work from home; careers with IE University

2020 happened. Offices across the world closed overnight and in-person industry ground to a halt.

What is the G20 Summit? Rio de Janeiro hosts world leaders for 2024 event

Buckle in for a high-speed tour of need-to-know info, from a breakdown of the 21 G20 nations (all will be revealed) and its lasting effect on world politics.

Breaking down the US presidential election: How does it work in modern America?

US Presidential Election ballot slips

Few would admit it, but there’s plenty of confusion surrounding the US presidential election. How does it work, the timid onlookers ask? Meanwhile the rest of us should ask—does it work?

← Previous
IE - Reinventing Higher Education
  • IE Business School
  • IE School of Politics, Economics and Global Affairs
  • IE Lifelong learning
  • IE Foundation
  • IE EDU
  • IE Summer School
  • IE University
  • IE Law School
  • IE School of Architecture and Design
  • IE School of Science & Technology
  • IE School of Humanities
  • Legal Notice
  • Privacy Policy
  • Cookie Policy
  • Compliance Channel
  • Security Policy
  • Instagram
  • LinkedIn
  • Facebook
  • X
  • Youtube
  • TikTok
  • Podcasts
IE University 2025