25/08/2022
Are you thinking about a career in real estate? Carolina González Vives shares how a real estate master’s program from IE School of Architecture and Design can add value to your career.
Thomas Watson, former chairman and CEO of IBM opined that “good design is good business.” The validity of this philosophy is evident in the success of global giants like Apple or Facebook, they have learned the secret of leveraging innovation, technology and design to discover new, profitable business opportunities before their competitors.
It can also be applied to real estate development, which involves the design and control of complex processes. With a focus on city planning and urban design, this field mobilizes massive, large-scale economic investment to drive development. It’s an essential driver of progress that, more than financial considerations, concerns itself with placemaking and building sustainable cities.
“Understanding the value that good design can bring to society and to cities, on all scales, creates a huge panorama—a much richer and more powerful playing field.”
3 ways to add value
A career in real estate is one that is constant; available for as long as there is housing and property to buy and sell. Real estate offers a very promising career with very good projections for the future. When you consider entering this sector, Carolina González Vives—director of the Master in Real Estate Development program—wants you to ask yourself: “What do I need to manage a sector such as real estate?” And, “Why is IE School of Architecture and Design the perfect place to get my education?”
She shares just how our master’s programs in real estate can add value to your career:
Enhance your management profile
According to Carolina, attention-grabbing management profiles all have one attribute in common: a broad, comprehensive and holistic vision. These professionals not only grasp the financial aspects, but are also in touch with the world and how it’s changing in terms of “lifestyles, environmental conditions and material resources.”
Studying a real estate master’s program at IE School of Architecture and Design will give you a new framework to understand real estate development in a changing world.
It will leave you with the ability to visualize projects from start to finish—an in-demand skill with today’s leading employers.
Furthermore, our hands-on, cross-disciplinary approach will teach you how to identify new opportunities and provide invaluable experience that will turn you into a highly competitive candidate.
Grasp the fundamentals of development
Our master’s programs cover a broad scope, allowing you to understand the entire process of real estate development—from the drawing board to construction, operation and beyond. However, the success of any development project requires a combination of business acumen and deep knowledge of real estate operations.
More importantly, you will learn attention to detail. As Carolina explains, a major part of any project’s success “hinges on the small details; on the nitty-gritty of putting those ideas into practice.” In her opinion, you can only control or direct technical processes if you can grasp their fundamental principles.
Stay up-to-date on industry trends
Good design can generate immeasurable value for cities and society in general. Carolina points out that it “creates a huge panorama—a much richer and more powerful playing field.” The cities of tomorrow will look much different from what we are used to. As we create more sustainable cities, we are modernizing their designs and redefining how we see urban life.
However, the impact of design can only be measured against the problem it hopes to solve. Today, user preferences and choices reveal the growing demand for higher quality built environments, as well as the need for more—and better designed—green spaces. And, as concepts such as remote work gain momentum, people are now choosing where to live based on lifestyle preferences, not distance-based needs.
Studying at IE School of Architecture and Design will keep you on the cutting-edge of industry trends like these and more; you will have the future at your fingertips.
Visionary design thinking
Pursuing a master’s or dual master’s degree at IE School of Architecture and Design is for the visionary and the idealist. Design thinking is an innovative and creative way of approaching businesses. It is founded upon design disciplines and is characterized by flexibility and the in-depth analysis of problems and their possible solutions with notable success in all sectors of the economy. As Carolina explains, they “place the construction of our cities in the hands of new professionals with project ideas that add value, contribute to growth and generate better conditions for everyone.”
