Get ready to dive into a world of innovative design thinking! From day one, you'll be hands-on, creating your own life canvas, exploring the value of design in business, and tackling group challenges with real-world impact. 

Deepen your understanding of user empathy and spatial experience through theories in user behavior, perception, and real-world case studies. Engage in field activities like service safaris and empathy mapping, while refining your research tools and methodologies.  

Take your research to the next level by learning the art of transforming raw data into actionable insights. Revisit and reframe your initial challenges based on these new perspectives, all while laying the groundwork in graphic design principles to effectively communicate your ideas. 

Take an in-depth look into designing strategies and knowing your customers! You will learn the craft of creating customer journeys, create persona booklets based on research, and receive an overview of service blueprints. Next, put theory into practice by starting to create your own prototype strategy and discovering how to get feedback to validate it. 

Learn the ins and outs of bringing a concept to market! Discover the nuances of developing a Minimum Viable Product (MVP), adding financial information for strategic decision-making, and integrating it into an extensive Business Model Canvas. Present your completed blueprint and share some advice on how to tell a compelling visual tale to bring it all together. 

Step into the spotlight with your pitch-perfect project! Finalize your financial slides in an interactive workshop and showcase your project's insights, process, and viability in a 15-minute presentation. Get invaluable feedback from experts and peers to round off your transformative journey in business-centric design methodologies.