What If Purpose Isn’t Something You Need to Find?
22/06/2026
By Irina Izquierdo
"Find your purpose."
It’s one of the most common pieces of advice we hear today. In books, podcasts, conferences, and career conversations, purpose is often presented as the missing piece, the thing that will finally bring clarity, fulfillment, and direction to our lives.
The intention behind this is good. Research consistently shows that having a sense of purpose is linked to greater well-being, resilience, and life satisfaction. But, for many people, the search itself can become surprisingly stressful.
What if the problem is not that we haven’t found our purpose yet? What if it’s the way we think about purpose that is creating the struggle?