Luxury Day Gives Students an Inside Look at Luxury Brand Strategy and Career Opportunities

Talent & Careers welcomed four renowned companies to the third edition of Luxury Day in the Aula Magna at IE University, where students met with leading industry experts to discover the newest trends across luxury.

Representatives of the watch brands Zenith, part of LVMH Watches & Jewelry, and Jaeger-Le Coultre, part of the Richemont Group, as well as representatives of the cosmetics firms introduced their brands and professional opportunities to the gathered students.

The event opened with two panel discussions. The first explored emerging trends in the luxury market and the opportunities they create.

Valdo Fischer, Brand Director for Iberia at Jaeger-LeCoultre (Richemont), noted that "regardless of the service, the product and the price point, luxury must create desire and evoke emotion." He added that “the concept of luxury is evolving towards products and services that are not commonly accessible without necessarily being extravagant.

Panelists discussed professional opportunities for graduates looking to step into the world of beauty and fragrances and shared first-hand experience about the processes to develop and market products.

The main advice Laura Martin, Talent & Employer Branding Specialist at Farlabo, had for upcoming graduates is to “always be open to learn, connect with people who allow you to see different perspectives, and don't be afraid to step out of your comfort zone by asking questions.”

Students then met with recruiters in a networking session.

Rosa Ferreiro of Zenith (LVMH Watches & Jewelry), who previously attended the PSUL program in 2013, said the luxury sector appeals to students. 

"Luxury is very interesting because it is inherently cool, it can't be compared to any other industry. It's nice to be connected to words like Dior, Channel or watches. Luxury is about experiences, the way you share with not only the end client but the events you organize, and the people you meet," she explained.

For students, Luxury Day offered an exclusive look into the challenges and prospects of a particularly interesting high-value industry.

For María Moro, a Bachelor in Business Administration student, "luxury is a different way of thinking and expressing yourself. The heritage of all the brands correlates with the personalities of people wearing them, so it's a way of feeling a part of something."

The recruiters applauded the IE initiative.

"We always need new blood to be interested in us, it's in our DNA, and we have to transmit that, invite young people to our story," highlighted Ferreiro.

Talent & Careers continues to welcome companies from various sectors with the goal of providing students with, in the words of Ferreiro, "knowledge and experiences" needed to succeed in the job market.