13/06/2023
In today’s fast-paced world, a master's degree in customer experience and innovation is highly relevant due to the increasing importance of customer centricity and innovation in businesses across industries. Current IE University student, Paula Tejeda, shares information about the program and how it can take your career to the next level.
Delivering exceptional customer experiences is crucial for attracting and retaining customers, and organizations are catching on quickly to the trend. The Master in Customer Experience and Innovation at IE University equips students with a comprehensive understanding of customer behavior, design systems, new methodologies, upcoming trends and the latest innovations. Its holistic curriculum is designed to enable graduates to both design and implement strategies that optimize customer experiences, as well as confidently tackle the many challenges that industries face each day.
With a focus on innovation, this program prepares students to navigate the rapidly evolving digital landscape and leverage emerging technologies to create innovative solutions for customers all over the world. And due to the rise of empowered customers and digital platforms, businesses need professionals who can do this while simultaneously managing customer experiences and implementing new strategies to stay ahead of the competition.
Why pursue a master’s in customer experience and innovation?
IE University’s Master in Customer Experience & Innovation is all about practical application. The program takes a hands-on, practical approach using real-life case studies and projects. For example, students have had IKEA and Accenture as real clients with real challenges to address, and prepares students to step into their professional careers the minute they graduate.
Students have the opportunity to gain the knowledge, skills and insights necessary to excel in the dynamic field of customer experience and innovation, helping them be seen as valuable assets to organizations seeking to thrive in today’s customer-centric marketplace.
Plus, the program is unique in that it continuously shifts in order to keep students at the cutting edge of trends in the business world.
A deeper look into the program
The Master in Customer Experience & Innovation is an international program at a renowned business school. Combining business, customer behavior and strategy with research and design-thinking methodologies, this program gives students the tools necessary to understand the pain points, frustrations and relevant problems companies face in order to help them address each issue head-on.
Opening the door for global connections, the program also offers the opportunity to develop strong professional ties long before graduation.
The professors are leading practitioners in their fields and come from top global market companies, many are founders of well-known businesses—and all of them have experience working with each subject taught throughout the program. This allows students to picture themselves in similar roles in the future.
Our students work on real-life projects brought by real clients, conducting their own research, finding key pain points, ideating and understanding the potential solutions and developing them further—not in a theoretical framework or even in the context of a business case, but in reality.
Why customer experience & innovation?
The new economy has changed customer experience and the way people behave. With new business models growing and many new customer demands appearing, it’s critical to have the ability to identify market opportunities and transform them into valuable insights. Structured around three main areas—business innovation and strategy, customer experience and design, and corporate client and social impact projects—students gain the skills to become innovation leaders or successful CX managers.
A master’s in customer experience and innovation offers a wide array of exciting opportunities in today’s dynamic business landscape.
From retail, e-commerce and technology to finance, hospitality and consulting, graduates can pursue roles such as innovation strategists, UX/UI designers, product managers, marketing analysts and more.
The Master in Customer Experience & Innovation equips graduates with a strong foundation in customer experience management, innovation methodologies and leadership skills, providing them with a competitive advantage in the job market and the potential to make a significant impact in their chosen field. Every class has a direct correlation with innovation in general and the curriculum designed to offer up-to-date information and skills.
A student’s personal experience of the Master in Customer Experience & Innovation
Before I embarked on this new challenge, I took a close look at the curriculum so that I was fully aware of each course and workshop we would have throughout the program. The content of the course more than met my expectations, and I was impressed that every course component was relevant to the topic of innovation. My favorite part of the program has been the quality of the teachers at IE University, along with my classmates. They have made my experience more than special and unforgettable.
