"The faculty is amazing. Almost all of our professors are currently working in (or own/manage) great companies. They are super cool, come with an up-do-date knowledge and sometimes even bring us to their studios where they do their magic. Just to meet such people is impactful and fun!"
Master In Customer Experience & Innovation
We live in the total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations and businesses? This master’s program takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
DURATION
10 Months
LANGUAGE
English
LOCATION
Madrid
MODE OF STUDY
Full-time
FORMAT
In-person
INTAKE
October*
*The 2022-2023 intake starts on September 26th.
OFFICIAL DEGREE
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
Want to know more?
Blanca del Cuvillo
Program Specialist
Any doubts?
Schedule a personal consultation call with our Program Specialist and solve all your questions!
Blanca del Cuvillo
Program Specialist
Become a CX master
This Master takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
Blanca del Cuvillo
Program Specialist
Become a CX master
This Master takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
WHO IS THE THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION FOR?
IT'S FOR INDIVIDUALS WHO...
innovative individuals who wish to build human-centered solutions for the physical and digital worlds.
LOOKING FOR...
a program that will allow them to engage with the ins and outs of human-focused design, while leveraging innovation to deliver value. They want to become the most in-demand designers and innovators for products and services around the world. After graduation, they might go on to work as a: User Experience Designer, Usability Consultant, Chief Experience Officer, Interface Designer , Product Designer, Business Transformation Manager or many other related roles.
KEY AREAS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
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BUSINESS
Grow from the fundamentals to a deep knowledge of business. Learn by practical application what CX actually means, how it works, and how companies engage with it to create value. Classes like growth hacking, customer experience ecosystems and ethics, operations and processes, corporate innovation and culture change, among others.
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TECHNOLOGY
You will learn how to use the latest in technology to improve the customer experience and imagining futures that don’t yet exist. Look at data-driven innovation, trends in technology applied to CXI, and UX in interactive digital projects.
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HUMAN-CENTERED DESIGN
This area focuses on the human factor that drives this master: what we call desirability and how we account for human factors to create the right thing, the right way, for the right people. You’ll take a look at strategic design, research methods and insights, prototyping, storytelling, and physical and digital spaces for innovation.
REASONS TO STUDY THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
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HIGH-TECH AND HUMAN-CENTERED CUSTOMER EXPERIENCE PROGRAM
You will learn what you need to know from the realms of business, technology, and human-centered design in order to think strategically and work holistically in any type of organization, coming out a next-generation CXI pro.
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LEARN FROM TOP CUSTOMER EXPERIENCE PROFESSIONALS
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
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CUSTOMER EXPERIENCE & INNOVATION PROGRAM VALUES
The program uses hands-on methodologies with transversal value for areas like Innovation, Product, Research, Strategic Design, Business Strategy, and more. By far the most important value, however, will be your training in building bridges and busting silos to bring diverse stakeholders together within and without an organization.
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CHIEF CUSTOMER EXPERIENCE OFFICER, THE PRO OF THE FUTURE
Chief Customer and Experience Officers are rapidly rising positions: 90% of senior executives said CX is one of CEO’s top three priorities (McKinsey, 2016).
Customer profit margin is 527% higher (YoY) for companies with the best customer experience management.
SAP Center for Business Insight
70%
of buying experiences are based on how a customer feels they are being treated.
Mckinsey
86%
of buyers are willing to pay more for a great customer experience.
PWC
Experience Madrid
Madrid is one of the most popular cities in Europe for Gen Z travelers, and is one of the most student friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of the stature of Google, Microsoft and Apple, creating a myriad of opportunities for a professional experience.
Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.
Dual Degrees
Customize your education based on your specific interests and passions through a Dual Degree to give your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master’s in Management (if you have 0-2 years of experience) or an International MBA (if you have 3 or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skillset and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
Financial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
Learn more and applyStart your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.
Unsure if this is the right program to help you on your professional journey?
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Explore these 2 areas to find the specific program that fits with your career goals.
