"The faculty is amazing. Almost all of our professors are currently working in (or own/manage) great companies. They are super cool, come with an up-do-date knowledge and sometimes even bring us to their studios where they do their magic. Just to meet such people is impactful and fun!"
Master In Customer Experience & Innovation
We live in the total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations and businesses? This master’s program takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
DURATION
10 Months
LANGUAGE
English
LOCATION
Madrid
FORMAT
Full-time
START DATE
October*
OFFICIAL DEGREE
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
Want to know more?
Gonzalo Camuñez
Manager - Global Recruitment
Any doubts?
Schedule a personal consultation call with our Global Recruitment team and solve all your questions!
Gonzalo Camuñez
Manager - Global Recruitment
Become a CX master
This Master takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
Career-focused Customer Experience Program
With our hands-on approach, you will leave this program an architect of human-centered innovation in both the digital and physical worlds.
HIGH-TECH AND HUMAN-CENTERED CUSTOMER EXPERIENCE PROGRAM
You will learn what you need to know from the realms of business, technology, and human-centered design in order to think strategically and work holistically in any type of organization, coming out a next-generation CXI pro.
LEARN FROM TOP CUSTOMER EXPERIENCE PROFESSIONALS
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
CUSTOMER EXPERIENCE & INNOVATION PROGRAM VALUES
The program uses hands-on methodologies with transversal value for areas like Innovation, Product, Research, Strategic Design, Business Strategy, and more. By far the most important value, however, will be your training in building bridges and busting silos to bring diverse stakeholders together within and without an organization.
CHIEF CUSTOMER EXPERIENCE OFFICER, THE PRO OF THE FUTURE
Chief Customer and Experience Officers are rapidly rising positions: 90% of senior executives said CX is one of CEO’s top three priorities (McKinsey, 2016)
OUR MASTER ACADEMIC DIRECTOR
ANDREW MCCARTHY
Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation
Academic Director, Master in Customer Experience & Innovation, IE Business School
Strategic Design – CX Consultant, oudein.crew
Subjects
Innolab: Corporate Client Project
Innolab: Creative Process & Practice
Innolab: Creative Process & Practice II
Innolab: Creative Process & Practice III
Innolab: Entrepreneurial Project
Innolab: Social Impact Project
Launch: Applied CXI
Meeting with the Academic Director
Meeting with the Academic Director – MCXI
Meeting with the Academic Director II
Meeting with the Academic Director III
Customer Experience
Liquid Learning in the Classroom
Book a Call
Please contact the Global Recruitment Team for personalized advice on your specific case.
Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.
At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.
In the particular case of the Master in Customer Experience & Innovation, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.
Find out more about Liquid Learning at IE University
88
percent of students found a job within 3 months of graduating
Why study our Master in Customer Experience and Innovation?
Experiences make bank
Customer profit margin is 527% higher (year-over-year) for companies with the best customer experience management.– SAP Center for Business Insight.
Marketing has gotten a facelift and become CX
Customer experience is the new game changer
89% of companies expect to compete mostly on the basis of customer experience in 2018.- Gartner
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Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.
William Pollard
Physicist
Dual Degrees
Customize your education based on your specific interests and passions through a Dual Degree to give your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master’s in Management (if you have 0-2 years of experience) or an International MBA (if you have 3 or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skillset and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
Financial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
Learn more and applyStart your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.
Unsure if this is the right program to help you on your professional journey?
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Explore these 2 areas to find the specific program that fits with your career goals.
Explore these 2 areas to find the specific program that fits with your career goals.