Begoña is professor of Storytelling, and Representation & Ethics. Dean of Communication and Media, Director of Faculty and Student Experience, IE School of Human Sciences and Technology, IE University.
She holds a Ph.D. in Literature and a B.A. in Hispanic Philology from University of Navarra, Spain.
Begoña’s research and teaching interests are centered on visual narratives and representation and ethics, focusing on the aesthetic, cultural, and ethical dimensions of contemporary screen works in the areas of contemporary cinema, non-fiction film, art film, advertising, and new audiovisual formats.
Her current research is focused on the ethical and aesthetic implications of audiovisual representations of marginal realities and conflicts. She has published several books and articles and has directed interdisciplinary research projects and graduate dissertation papers.
This program will prepare you to create and lead innovative and visually exciting digital media projects that engage users and audiences. The new digital economy needs professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand’s communication needs.
We live in the total experience economy. How do you create seamless and synchronised customer experiences across products, services, organizations and businesses? This Master takes a close look at human-centered design, and how to find innovative ways to deliver value to the customers.
We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. You will guide businesses to successfully navigate the new challenges of the digital world.