By Carmen Queipo de Llano. Alongside the growing popularity of Apple and Amazon’s virtual assistants, many organizations have begun to use chatbots and voicebots to interact with customers, but only a few have explored the potential of these innovations in the field of corporate communication. Conversational technology promises to facilitate the automation of tasks such as content subscription and delivery, event management, public relations campaigns, and internal communication management. To pursue this strategy with confidence, companies need a method and a multidisciplinary team.
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