Cristina Álvarez and Borja González del Regueral discuss the in-depth reflection process that all companies should undertake to ensure that this transformation process constitutes a true investment.
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Innovation is about putting capabilities in place to realize our desired future.
You can’t ordain innovation, but you can create an environment in which it can organically grow.
What we lack is not time, but attention.
We have to continue learning every single day, and we have to get into a mindset that allows us to implement change faster.
Innovation is a chasing mechanism. Your reason for being, the purity of purpose, is what’s going to define which companies are here in the future.
Look towards creating impact as opposed to just creating a product.
The biggest thing we need to face is changing the perception of the current and future reality. How are we going to design the relationship with robots?
