Chief Marketing Officer at IE, responsible for the entire marketing strategy of all the programs at the institution, which includes the branding, portfolio, positioning and marketing strategy of more than 90 programs marketed and promoted in more than 80 countries. He is also an associate professor of commercial management and marketing.
He holds a bachelor degree in Business Administration and a masters degree in Marketing Management from IE Business School. He has also complemented his training in Digital Marketing at The Wharton School, University of Pennsylvania (Philadelphia). He is co-author of two books, “Tengo 30.000 fans ¿Y ahora qué hago?” and “Tecnokillers: Claves para entender por qué el consumidor adopta una tecnología” and author of the Online Marketing blog http://blog-de marketing-online.com/. He frequently participates as a speaker in forums and conferences focused on digital marketing and digital transformation. He is a strategic marketing consultant, as well as an adviser to companies from different sectors.
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