He has a degree in Economic and Business Sciences from the University of Valencia, PDD from Iese Business School and a Master in Marketing Management and Commercial Management from Esic Business & Marketing School and a Doctored in Marketing from the Cardenal Herrera-Ceu University.
As an entrepreneur and consultant in Marketing and Branding, during the last 15 years he has led and collaborated in more than 200 consulting and training projects in Business Strategy, Marketing, Commercial and Brand Management for companies of different sizes (from the Ibex to SMEs) and from different sectors (healthcare, Tics, food and beverages, fashion, chemical industry, furniture, energy, banking, household appliances, services, etc.). He has also directed projects with different public and educational institutions.
He is an adjunct professor at IE and has given sessions at Deusto Business School, Isem Fashion & Business School, APD, Basque Culinary Center, ESIC Business & Marketing School, America Empresarial, Panamerican Business School and Seminarium Peru, as well as various entities.
It proposes a practical method for the creation of a powerful brand and its internationalization. A branding model that is the result of real research with more than 250 companies.