Martina Pasquini is Assistant Professor of Strategy & Entrepreneurship at IE University since September 2014. Her research interests are at the intersection of entrepreneurship, technology strategies, and innovation management with a particular attention on the role of demand, users, and communities of values. Recently, she has been granted research funds by the EU through the Marie-Curie Program and by the Spanish Ministry of Science and Innovation for her research in strategies of shared value creation. She currently teaches Strategic Management and Research Methods at undergrad level, and she has also taught Entrepreneurship & Innovation, Global Entrepreneurship, Techniques for Innovation Management at Master level in leading European Universities. She regularly attends international conferences such as AoM, SMS, and DRUID and her works have been published on international journals like Journal of Business Venturing.