Home Authors Natalia Bayona Natalia Bayona Professor at the IE School of Global and Public Affairs and Senior Expert on Innovation and Digital Transformation at the World Tourism Organization (UNWTO) Author's Insights 23 / 09 / 2021 When Tourism Becomes a Nation article | Innovation & Technology | Sustainability 13 / 05 / 2021 Laying the Foundation of Tourism Education article | Future of Education | Sustainability 21 / 05 / 2020 Innovation and Startups for Tourism Recovery article | Humanities | Innovation & Technology