Norman Kurtis

Vice-Dean of Behavior and Human Development at IE School of Human Sciences and Technology

Norman Kurtis

Clients, teams, business and innovation-oriented manager. 20+ years of experience as a strategic and marketing consultant across several industries (especially Retail and FMCG), as CEO of two marketing and market research consulting firms and now as Vice Dean of IE University’s School of Human Sciences & Technology. Trilingual in English, Spanish and French and has lived in Europe, the US and Latin America.

His Corporate Experience:

  • Currently: Senior Board Advisor Roamler (mobile crowdsourcing POS audit & mystery shopping solution)
  • 2003-2012: CEO in Spain of several large multinational marketing and market research agencies, including Ipsos and TNS (part of Kantar / WPP)
  • 1996-2003: Associate Partner Strategic Services at Accenture, focused on the FMCG and Retail markets
  • 1990-1994: American Express, NY – Strategic Planning Department

Academic Background / Experience:

  • BBA in Finance and BA in French Literature at the University of Notre Dame, USA
  • MBA at the London Business School

Professor of


The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers’ minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market’s wants and needs of today and anticipate those of tomorrow.

School of Human Sciences and Technology | Master | English | Face-To-Face | October | Full Time


The workplace needs to be re-invented to regain happiness, well-being, and success as a virtuous cycle. This requires a new leadership paradigm, which is why this cutting-edge program uses new HR and talent development skills and technologies to design people-strategies that are strategically aligned with business objectives.

School of Human Sciences and Technology | Master | English | Face-To-Face | October | Full Time


The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.

School of Human Sciences and Technology | Master | English | Face-To-Face + Online | March / September | Full Time & Part Time


The International MBA is our flagship full-time MBA program in Madrid. This transformational journey shapes professionals and entrepreneurs, turning them into leaders that generate impact and drive change around the world. The program takes an integrative and innovative approach to business education by combining core business knowledge with customizable lab and elective periods in a full-time, one-year format.

Business School | MBA | Bilingual (ES-EN) | Face-To-Face | September & January | Full Time


The Master in Management (MIM) at IE Business School is aimed at recent university graduates and young professionals at the start of their career, with 0 to 2 years of professional experience. The program is designed for high performing individuals with an entrepreneurial spirit who want an innovative and challenging business program and seek to broaden their scope of opportunity.

Business School | Master | Bilingual (ES-EN) | Face-To-Face | September & February | Full Time

Executive Summer School

The Executive Summer School adopts a “learning by doing” methodology and offers you the opportunity to identify, explore and overcome the challenges of management in a constantly changing business environment.

Business School | Program | English | Face-To-Face | July