Professor of Information Systems at IE, Professor Ricardo Pérez has combined an extensive professional career with one of deep research into the field of new technologies. This dual profile, coupled with fifteen years of experience, has made him a recognized authority in the rapid evolution of the sector. During the early years of interne, he studied leading Spanish start-ups such as Olé, Barrabes, Teknoland, Netjuice, and served as consultant for companies like Telefónica, Telefónica Data, Microsoft, HP, CECA or the Norwegian Bank Association. This local approach to an international scenario from a business perspective rather than a technological one, is the DNA of Professor Pérez’s research activity. He is also using his experience at MIT to the full to develop a doctoral programme in information systems for companies, at the Escuela Superior de Ingenieros Industriales de la Universidad de Madrid.