Author: Benjamin Bridson

Benjamin is the editor of Uncover IE. His writing is featured in the LAMDA Verse and Prose Anthology Vol. 19, The Primer and Moonflake Press. Benjamin provided translation for "FalseStuff: La Muerte de las Musas", winner of Best Theatre Show at the Max Awards 2024. Benjamin was shortlisted for the Bristol Old Vic Open Sessions 2016 and the Alpine Fellowship Writing Prize 2023.

Branding vs Marketing: Key differences and why both matter for success

Branding vs marketing at IE Business School

Synergy is your friend.

Capstone Projects at IE School of Politics, Economics & Global Affairs

Capstone projects at IE School of Politics, Economics & Global Affairs

Here’s how you have an impact even during your studies.

Real-world marketing challenges: Capstone Projects

Marketing challenges at IE Business School

Students designed competitive solutions for every business.

The IE Brown Executive MBA: Chris Menier’s story

Why you need an Executive MBA with Chris Menier

Discover the benefits of an Ivy League and European education.

AI in space exploration: It’s already happening

AI in space exploration

Things are looking up.

Best video game design: Crafting immersive gaming experiences

Best video game design with IE School of Architecture & Design

How do we play the right way?

Sustainable landscape architecture: Eco-friendly design practices

The craft behind sustainable landscape architecture

Is nature pleased with simplicity?

Tech for good: How technology can solve global challenges

Tech for good through diplomacy

Change is good. Can we make it even better?

Urban planning for climate resilience: Adapting cities to challenges

Urban planning for climate resilience

We’re building the best from a bad situation.

What is architecture design?

What is architecture design?

There are career paths for every creative.

Top business technologies shaping the future of industries

Trends in business technology

The power is on and businesses are moving forward.

What happened to BlackBerry?

What happened to Blackberry?

It’s time for a lesson on innovation.

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