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Blogs

Through the Communities and the blogs we are confident that both alumni and current students will continue to benefit from the knowledge and the networking capacity of IE. The very latest issues and academic themes (contents), all from diverse professional sectors, will be the nucleus of our discussions. It will also act as a meeting place, an area to share knowledge, training, information and exchange experiences with friends and colleagues from other programs. We invite you to be part of this initiative and encourage you to register in ieCommunities and to actively monitor the blog.

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Latest posts
otros - , 21, 2012 rss The post was written by Maya Helbaoui and first published on news.imba.ie.edu. ?I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I [...] Read more
FUNCIONAL - , 20, 2012 rss Hace un mes el ministro de Finanzas de Alemania, Wolfgang Schäuble, afirmó que la zona euro soportaría sin grandes problemas la salida de Grecia del euro, ya que el sistema es hoy mucho más resistente que hace dos años, cuando estalló la crisis de la deuda. Grecia se encuentra ahora mismo en una situación delicada. [...] Read more
FUNCIONAL - , 20, 2012 rss Hace unas semanas my amiga y colega Carmen Abril escribió un soberbio posting sobre P&G, en el que explicaba cómo la multinacional había cambiado su estrategia de branding, desde un posicionamiento funcional a otro más emocional. Hoy quiero seguir reflexionando sobre dicha iniciativa, enfatizando su implantación en España. La campaña era como podréis suponer una [...] Read more
FUNCIONAL - , 18, 2012 rss Based in 14 focus groups, this exploratory study attempts to analyze the way women and men perceive talking about information and communication technology in their same sex friendship networks and the way it impact in information and communication technology (ICT) attitude and knowledge sharing. Our research findings reveal that friendship networks play an important role [...] Read more
FUNCIONAL - , 18, 2012 rss Los acontecimientos ocurridos en las últimas semanas y la respuesta de los mercados financieros han incrementado la probabilidad de lo que parecía imposible: Grecia podría salir de la zona euro. Grecia es un país que está en su quinto año de recesión, ingobernable, con una deuda que puede ser que nunca pague, a pesar de sus recortes y rescates, [...] Read more
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