Francisco Martínez


Senior executive with more than 19 years of experience in Marketing and Digital Marketing positions including sales, operations, strategy and innovation in both Europe and Latam.

He is currently Director of Marketing at DKV Seguros and has previously worked in B2B/B2C in the telecommunications (Telefónica), software (Microsoft), digital business (Terra), entertainment (Digital +) and banking (BBVA) markets.

He graduated from CCEE at UCM and is a doctoral student, he is also an IE MBA alumni. For 12 years he has been a professor of Marketing and Customer Management at the UCM and the ISDI.

Its differentiation is based on being able to develop a 360º marketing vision, focused on the client to generate value through all marketing tools and processes.