Thierry Campet has over 20 years of marketing, branding and communication experience across the globe. He worked in France, the UK, Spain, and Switzerland for global companies across multiple sectors from advertising agency (Ogilvy & Mather) to banking (Santander, UBS, and American Express) via the movie industry (Sony pictures) and startups (boo.com). Thierry is the Founder and CEO of the Private Investment firm Aetas. He was also board member (Zurich Santander JV and advisor for BORN.com and IE XL) and multiple awards winner. Thierry holds master’s degrees from MIT and Executive Masters from IESE. He teaches branding, strategy, marketing and innovation at IE Business School and IE Executive programmes. He is also Thesis director, advanced programme professor and teaches at IE Master of corporate communication. Additionally, Thierry teaches executive programmes through Headspring (a joint venture between IE and the Financial Times).