Home Authors Gabriela Salinas Gabriela Salinas IE Business School Professor Author's Insights 25 / 01 / 2024 Sports Diplomacy on the Field: A Long Game article | Global Affairs 27 / 06 / 2023 Scope of Sports Ep 2: Sports and Branding podcast | Marketing 24 / 05 / 2023 Big Brand Activism: Social Impact or Agitprop? article | Marketing 17 / 03 / 2023 The Strength of a B2B Is in Its Brand article | Marketing 28 / 03 / 2022 Below the Surface of War Is a Battle for IP Rights article | Global Affairs | Marketing 11 / 01 / 2022 Can You See My Spanx? article | Entrepreneurship 02 / 09 / 2021 Risky (Female Leadership) Business article | Diversity | Managing People 28 / 01 / 2021 The Gender Traits of Modern Leadership article | Diversity | Managing People 25 / 11 / 2020 The Armor of a Personal Brand for Women Leaders article | Diversity 15 / 10 / 2020 A Personal Brand Is Not One Size Fits All article | Business & Finance | Entrepreneurship | Humanities