Francisco J. López Lubián is a professor at IE. With thirty years of experience in teaching, he has been assistant professor at Universidad Autónoma de Madrid, and associate professor in the department of control at IESE. He combined this teaching career with an intense career in business as a financial analyst at Hewlett-Packard, controller for the Sarrió Group, financial director for Sarrió Tisú and general financial director for the Isolux Group. López Lubián is an expert in financial valuation and analysis, and is a visiting professor of the International MBA at Universidad Adolfo Ibañez in Chile, and the Master in Finance at Universidad San Andrés in Argentina. He is a Doctor of Economics from Universidad Barcelona and holds an MBA from IESE. He undertook postdoctoral studies at Harvard Business School as a visiting scholar. Furthermore he is a member of the North American Case Research Association (NACRA) and the Society of Case Research.