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Marketing

05 / 02 / 2025

When Customers Create

The rise of prosumers is reshaping industries as consumers actively co-create, customize, and monetize products, write Musarrat Shaheen and Vijayendra Kumar Gupta.

Marketing Strategy
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27 / 06 / 2023

Scope of Sports Ep 2: Sports and Branding

Marketing Branding | Sports
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20 / 06 / 2023

Marketing in the Age of Generative AI

Marketing Artificial Intelligence
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24 / 05 / 2023

Big Brand Activism: Social Impact or Agitprop?

Marketing Branding
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09 / 05 / 2023

You Probably Don’t Know Marketing

Marketing Branding
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26 / 04 / 2023

Indulgent Foods, Up Close & Tasty

Marketing Research | Sales & Marketing
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17 / 03 / 2023

The Strength of a B2B Is in Its Brand

Marketing Branding
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17 / 10 / 2022

Why Do Surveys Get it Wrong?

Marketing Human Behavior
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Below the Surface of War Is a Battle for IP Rights
28 / 03 / 2022

Below the Surface of War Is a Battle for IP Rights

Global Affairs | Marketing Branding | Ukraine
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At the Speed of Hands
22 / 02 / 2022

At the Speed of Hands

Marketing Research | Sales & Marketing
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16 / 09 / 2020

Jobs-to-Be-Done: Innovation Guided by an Understanding of the Customer

Business & Finance | Entrepreneurship | Marketing Human Behavior | Innovation | Sales & Marketing | Strategy
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