Sales & Marketing news

The premium traveler is not just looking to get from point A to point B, but to make it an experience. Diana Robino Global Enterprise Partnerships SVP at Mastercard, speaking at IE

22 / 08 / 2019

“We’re shifting from storytelling to story-living”: A Conversation with Penny Wilson, CMO of Hootsuite

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20 / 08 / 2019

The Future of Luxury

Innovation | Sales & Marketing | Technology

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16 / 08 / 2019

Measure Before Deciding: The Essence of Data in Marketing

Sales & Marketing | Strategy | Talent | Technology

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23 / 07 / 2019

Six Steps to Connect With Your Current and Future Customers

Competitiveness & Growth | Sales & Marketing

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Brands should aim for a globally balanced presence to overcome regional crises.

Carmen Sáenz

Country Manager at Audemars Piguet Iberia, speaking at IE

03 / 07 / 2019

Ten Keys to Customer Centricity

Sales & Marketing | Strategy

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07 / 06 / 2019

Productivity, Motivation, and Brilliance: Three Key Elements of Psychobusiness

Competitiveness & Growth | Human Behavior | Sales & Marketing

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Our Experience staff can’t say “no” to a guest.

Abel Matutes Prats

General Manager/CEO at Palladium Hotel Group, speaking at IE

10 / 05 / 2019

Three Internal Challenges to a Customer-Centricity Strategy

Competitiveness & Growth | Sales & Marketing | Strategy

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Marketing sensorial directo a las emociones

06 / 05 / 2019

Sensory Marketing: Straight to the Emotions

Sales & Marketing | Strategy

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