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Sales & Marketing

16 / 09 / 2020

Jobs-to-Be-Done: Innovation Guided by an Understanding of the Customer

Organizations need to improve their capacity to innovate, but their approach to this challenge is sometimes less than ideal. In this interview, Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers at the center of everything you do, understand their needs, and identify their jobs-to-be-done.

Business & Finance | Entrepreneurship | Marketing Human Behavior | Innovation | Sales & Marketing | Strategy
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Verdadero o falso
30 / 07 / 2020

True or False, Fiction and (Dis)information

Global Affairs | Humanities | Innovation & Technology Human Behavior | Sales & Marketing | Strategy
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La certeza de lo atemporal en tiempos de incertidumbre
19 / 06 / 2020

The Certainty of the Timeless in Times of Uncertainty

Building Resilience | Managing People Human Behavior | Sales & Marketing | Strategy
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El poder de la tecnologia conversacional
27 / 05 / 2020

Power of Conversational Technology to Connect With Audiences

Innovation & Technology | Managing People Sales & Marketing
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Maria Eizaguirre y Peter Fader
18 / 05 / 2020

C-Centricity: Just a Matter of Marketing?

Human Behavior | Sales & Marketing | Strategy
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Carmen van Bruggen y Jacob Benbunan
20 / 02 / 2020

Disruptive Branding in Changing Times

Competitiveness & Growth | Sales & Marketing | Strategy
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Laura Illia y Tecla Keller
28 / 01 / 2020

The Three Pillars of the New Customer Centricity

Competitiveness & Growth | Sales & Marketing | Strategy
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Ser el mejor esta sobrevalorado
28 / 11 / 2019

Being the Best Is Overrated!

Entrepreneurship | Innovation & Technology Competitiveness & Growth | Sales & Marketing
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Del storytelling al story-living
22 / 08 / 2019

“We’re shifting from storytelling to story-living”: A Conversation with Penny Wilson, CMO of Hootsuite

Sales & Marketing | Strategy | Technology
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Susana Campuzano - El futuro del lujo
19 / 08 / 2019

The Future of Luxury

Innovation | Sales & Marketing | Technology
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Medir para decidir
16 / 08 / 2019

Measure Before Deciding: The Essence of Data in Marketing

Sales & Marketing | Strategy | Talent | Technology
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