Perseverance, a Constant for Entrepreneurship

When it comes to launching a start-up, it is essential to have a good idea that can be turned into a successful project. In itself, though, that is not enough. William Gaber, director of Global Recruiting Relations at IE Business School, talks to Munya Gwisai, co-founder and CEO of Pich Technologies, about how to achieve the financial backing you need to set up your business and how, with perseverance, you can achieve your goals.

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