AI-Powered Marketing
AI-Powered Marketing
OVERVIEW
OVERVIEW
Generative AI is changing how marketing gets done — from content creation to customer insight. As expectations rise and technologies evolve, marketers must build the skills to lead, adapt, and create impact in this new AI-powered environment.
Part of IE’s AI Week: Powering the Future of Work
This program is one of several high-impact learning experiences in IE’s AI Week — a cutting-edge executive series exploring how generative AI is transforming professional fields. Designed for forward-thinking leaders, each program delivers an immersive, hands-on journey into AI’s real-world impact across key sectors like marketing, law, finance, healthcare, and HR.
Gain practical tools, actionable insights, and the strategic vision you need to drive AI-led innovation in your organization — starting now.
WANT TO KNOW MORE?
Date
Date
November 24th – 26th, 2025
SCHEDULE
SCHEDULE
9:00 - 18:00
- MARINA TOMÁS ESQUIVAProgram Advisor
GOT QUESTIONS?
If you need further information about the program, please contact us.
Why this program?
Why this program?
- 01.
MARKETING-LED TRANSFORMATION
Learn how to apply generative AI to enhance your marketing strategy, streamline execution, and unlock measurable value — fast.
- 02.
PRACTICAL, HANDS-ON EXPERIENCE
Use real AI tools from day one. Prototype campaigns, automate tasks, and test solutions you can bring straight into your organisation.
- 03.
CUTTING-EDGE USE CASES
Explore how AI is reshaping marketing across industries — from content creation and personalisation to performance analysis and creative testing.
- 04.
STRATEGIC AI THINKING FOR MARKETERS
Go beyond tools: sharpen your judgment to stay on-brand, assess risks, and lead cross-functional adoption with confidence.
SPECIAL CONDITIONS
SPECIAL CONDITIONS
ALUMNI
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
CORPORATE
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.
Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.
Frequently Asked Questions
Frequently Asked Questions
What is the duration of the AI-Powered Marketing Program?
The program is delivered over the course of three full days. Sessions are held in person at IE Business School Madrid campus, from 9:00 to 18:00 each day.
Can I visit the campus before enrolling in the program?
Yes. If you are in Madrid, you are welcome to visit our campus. Additionally, IE regularly organizes in-person events, masterclasses, and networking opportunities around the world. We encourage you to stay informed about upcoming events in your region (https://events.ie.edu/), as they offer a valuable opportunity to experience IE’s learning environment and global community firsthand.
Why should I participate in the AI-Powered Marketing Program?
Generative AI is redefining marketing functions by streamlining content creation, personalisation, and performance analysis. This program provides practical, hands-on experience with real AI tools and frameworks, enabling you to prototype campaigns, automate tasks, and sharpen strategic thinking to drive measurable impact.
Where is the AI-Powered Marketing Program delivered?
The program is delivered in person at IE Business School Madrid campus. It is part of the broader AI-Week, a thematic series of industry-focused programs on generative AI. This immersive setting provides the perfect environment for intensive learning, collaboration, and networking with like-minded professionals and faculty experts.
What is the format of the AI-Powered Marketing Program?
The program is delivered in person through a highly interactive format that includes workshops, expert-led sessions, real-world case studies, and group discussions. The structure is designed to maximize engagement and practical application over the course of three intensive days.
Does the program offer flexibility to accommodate my professional commitments?
Yes. The program is delivered over three consecutive days in a compact, face-to-face format, making it ideal for busy professionals looking to gain practical insights without long-term time commitments.
Is any specific academic degree required to access the program?
No formal academic qualifications are required. The program welcomes professionals with marketing experience who are eager to lead AI innovation within their teams and organisations.
How many intakes are there per year for the AI-Powered Marketing Program?
The AI‑Powered Marketing program is offered once a year, as part of the annual IE AI-Week series held in Madrid.