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AI-Powered Marketing

Boosting your Marketing function with Generative AI
IE LOGO BUSINESS WHITE
Start dateNovember 24th, 2025
Duration3 days
LanguageEnglish
LocationMadrid
FormatFace to face
Tuition Fees€3,950

OVERVIEW

Generative AI is changing how marketing gets done — from content creation to customer insight. As expectations rise and technologies evolve, marketers must build the skills to lead, adapt, and create impact in this new AI-powered environment.

Part of IE’s AI Week: Powering the Future of Work

This program is one of several high-impact learning experiences in IE’s AI Week — a cutting-edge executive series exploring how generative AI is transforming professional fields. Designed for forward-thinking leaders, each program delivers an immersive, hands-on journey into AI’s real-world impact across key sectors like marketing, law, finance, healthcare, and HR.

Gain practical tools, actionable insights, and the strategic vision you need to drive AI-led innovation in your organization — starting now.

WANT TO KNOW MORE?

Date

November 24th – 26th, 2025

SCHEDULE

9:00 - 18:00

Why this program?

  • 01.

    MARKETING-LED TRANSFORMATION

    Learn how to apply generative AI to enhance your marketing strategy, streamline execution, and unlock measurable value — fast.

  • 02.

    PRACTICAL, HANDS-ON EXPERIENCE

    Use real AI tools from day one. Prototype campaigns, automate tasks, and test solutions you can bring straight into your organisation.

  • 03.

    CUTTING-EDGE USE CASES

    Explore how AI is reshaping marketing across industries — from content creation and personalisation to performance analysis and creative testing.

  • 04.

    STRATEGIC AI THINKING FOR MARKETERS

    Go beyond tools: sharpen your judgment to stay on-brand, assess risks, and lead cross-functional adoption with confidence.

    SPECIAL CONDITIONS

    • ALUMNI

      As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.

      *Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.

      Neither scholarship is compatible with other deductions.

    • CORPORATE

      At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.

      Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.

    More info