AI-Powered Marketing
AI-Powered Marketing
OVERVIEW
OVERVIEW
Generative AI is changing how marketing gets done — from content creation to customer insight. As expectations rise and technologies evolve, marketers must build the skills to lead, adapt, and create impact in this new AI-powered environment.
Part of IE’s AI Week: Powering the Future of Work
This program is one of several high-impact learning experiences in IE’s AI Week — a cutting-edge executive series exploring how generative AI is transforming professional fields. Designed for forward-thinking leaders, each program delivers an immersive, hands-on journey into AI’s real-world impact across key sectors like marketing, law, finance, healthcare, and HR.
Gain practical tools, actionable insights, and the strategic vision you need to drive AI-led innovation in your organization — starting now.
WANT TO KNOW MORE?
Date
Date
November 24th – 26th, 2025
SCHEDULE
SCHEDULE
9:00 - 18:00
- MARINA TOMÁS ESQUIVAProgram Advisor
GOT QUESTIONS?
If you need further information about the program, please contact us.
Why this program?
Why this program?
- 01.
MARKETING-LED TRANSFORMATION
Learn how to apply generative AI to enhance your marketing strategy, streamline execution, and unlock measurable value — fast.
- 02.
PRACTICAL, HANDS-ON EXPERIENCE
Use real AI tools from day one. Prototype campaigns, automate tasks, and test solutions you can bring straight into your organisation.
- 03.
CUTTING-EDGE USE CASES
Explore how AI is reshaping marketing across industries — from content creation and personalisation to performance analysis and creative testing.
- 04.
STRATEGIC AI THINKING FOR MARKETERS
Go beyond tools: sharpen your judgment to stay on-brand, assess risks, and lead cross-functional adoption with confidence.
SPECIAL CONDITIONS
SPECIAL CONDITIONS
ALUMNI
As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.
CORPORATE
At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.
Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.