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AI-Powered Marketing

Boosting your Marketing function with Generative AI

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Ai-powered Marketing

Start dateNovember 24th, 2025

Duration3 days

LanguageEnglish

LocationMadrid

FormatFace to face

Tuition Fees€3,950

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Admissions & Financial Aid

Faculty

The program is supported by a distinguished faculty composed of highly qualified and passionate experts in their respective fields of knowledge. Our professors bring extensive experience from both the academic and practical domains, enabling them to deliver dynamic and relevant classes to our students.

Each of our professors is committed not only to academic excellence but also to the personal and professional development of the participants. Moreover, the faculty keeps abreast of the latest trends and advancements in their field, ensuring that students acquire the most relevant and up-to-date knowledge and skills to tackle the challenges of the modern world.

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Academic Director, AI-Powered Marketing for Professionals

Ben Walker is a marketing strategist and entrepreneur with over 15 years of experience leading transformation across marketing, sales, and operations. He is the founder of The Zoom Agency and OpenGaps, where he helps organisations—from startups to global brands—apply generative AI to real business challenges. His work spans content creation, sales enablement, customer personalisation, and process optimisation, combining strategic clarity with hands-on implementation. At IE Business School, Ben is known for making complex technology practical, empowering professionals to lead with confidence in an AI-powered business environment.