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AI-Powered Marketing

Boosting your Marketing function with Generative AI
IE LOGO BUSINESS WHITE
Start dateNovember 24th, 2025
Duration3 days
LanguageEnglish
LocationMadrid
FormatFace to face
Tuition Fees€3,950

Program

This program is part of IE´s AI Week, a series of programs around AI applied to different functions.

In this three-day journey, participants will explore 12 interactive sessions focused on understanding, applying, and leading generative AI in marketing.

WANT TO KNOW MORE?

  • This section aims to equip managers with a cross-functional, strategic, and ethical lens to engage with AI at scale in their domains.

    • The evolution of AI in the workplace
    • The Acceleration Era
    • Opportunity Scanning & Prioritization
    • Data & Infrastructure Essentials 
    • Toolbox deep-dive-build, buy or plug-in?
    • Rapid Prototyping Workshop
    • Business-case & Risk Canvas
    • AI-Portfolio Road-Mapping
    • Governance, Ethics & Risk management 
    • Talent & Operating Models
    • Change Leadership & Culture Building 
    • Scaling Success & Continuous Learning
More info