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AI-Powered Marketing

Boosting your Marketing function with Generative AI

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Ai-powered Marketing

Start dateNovember 24th, 2025

Duration3 days

LanguageEnglish

LocationMadrid

FormatFace to face

Tuition Fees€3,950

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Program

This program is part of IE´s AI Week, a series of programs around AI applied to different functions.

In this three-day journey, participants will explore 12 interactive sessions focused on understanding, applying, and leading generative AI in marketing.

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Module 1: Foundations for AI-Driven Transformation (shared sessions for All IE's AI Week Programs)
This section aims to equip managers with a cross-functional, strategic, and ethical lens to engage with AI at scale in their domains.
Module 2: UNDERSTANDING AI’S ROLE IN MODERN MARKETING
The evolution of AI in the workplace

The Acceleration Era
MODULE 3: FROM OPPORTUNITY TO EXECUTION — BUILDING YOUR AI TOOLKIT
Opportunity Scanning & Prioritization

Data & Infrastructure Essentials

Toolbox deep-dive-build, buy or plug-in?

Rapid Prototyping Workshop

Business-case & Risk Canvas

AI-Portfolio Road-Mapping
MODULE 4: SCALING AI WITH STRATEGY, TEAMS & CULTURE
Governance, Ethics & Risk management

Talent & Operating Models

Change Leadership & Culture Building

Scaling Success & Continuous Learning