AI-Powered Marketing
AI-Powered Marketing
Program
Program
This program is part of IE´s AI Week, a series of programs around AI applied to different functions.
In this three-day journey, participants will explore 12 interactive sessions focused on understanding, applying, and leading generative AI in marketing.
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Module 1: Foundations for AI-Driven Transformation (shared sessions for All IE's AI Week Programs)
This section aims to equip managers with a cross-functional, strategic, and ethical lens to engage with AI at scale in their domains.
Module 2: UNDERSTANDING AI’S ROLE IN MODERN MARKETING
- The evolution of AI in the workplace
- The Acceleration Era
MODULE 3: FROM OPPORTUNITY TO EXECUTION — BUILDING YOUR AI TOOLKIT
- Opportunity Scanning & Prioritization
- Data & Infrastructure Essentials
- Toolbox deep-dive-build, buy or plug-in?
- Rapid Prototyping Workshop
- Business-case & Risk Canvas
- AI-Portfolio Road-Mapping
MODULE 4: SCALING AI WITH STRATEGY, TEAMS & CULTURE
- Governance, Ethics & Risk management
- Talent & Operating Models
- Change Leadership & Culture Building
- Scaling Success & Continuous Learning
Frequently Asked Questions
Frequently Asked Questions
What is the core content covered in the AI-Powered Marketing Program?
Over three days, the curriculum explores foundational principles of AI transformation, marketing-specific AI applications, opportunity scanning and prototyping workshops, governance and ethics, and strategies for scaling AI across teams and culture.