A close-up view of a microchip surrounded by intricate blue circuitry.

AI-Week

Turn AI potential into tangible business impact
Start dateNovember 24th, 2025
Duration3 Days
LanguageEnglish
LocationMadrid
FormatFace to face

Get ready to lead change. AI-Week is here.

Welcome to IE’s AI-Week - an immersive, cross-disciplinary learning experience designed to empower professionals to lead the future of business in the age of artificial intelligence.

Participants will dive into how generative AI is reshaping decision-making, operations, and innovation across industries. The experience begins with a shared foundational module — Foundations for AI-Driven Transformation — where all participants gain critical insights into AI strategy, ethics, governance, and organizational impact.

From there, professionals join one of five specialized tracks tailored to their sector: Finance, Healthcare, Law, Marketing, or Human Capital. Each program delivers a hands-on, industry-specific deep dive into real-world applications of generative AI, combining expert-led sessions, practical tools, and case-based learning.

This learning experience is designed for mid- to senior-level professionals who want to lead with confidence in an AI-powered world:

  • Senior managers and functional leaders seeking to drive AI adoption.
  • Digital transformation and innovation professionals.
  • Executives aiming to upskill in emerging technologies.
  • Consultants and advisors working across AI-influenced sectors.

Mandatory activities for all participants (together) include:

  • Kick-off Onboarding Session: Foundations for AI-driven transformation

Gain a shared foundation in:

  • Strategic applications of AI in business transformation
  • Evolving leadership capabilities for the AI era
  • AI adoption patterns across key functions
  • Ethical, governance, and risk considerations
  • Practical tools to lead AI-driven change from within

VirtualSpeech: Immersive Training Powered by AI and Virtual Reality

  • VirtualSpeech combines AI and Virtual Reality to deliver immersive training in communication and soft skills. Students can practice public speaking, storytelling, and negotiations in realistic settings, receiving instant feedback to improve performance — as implemented at IE Business School.


Scroll down to find the program tailored to your industry and ambitions.

Want to know more?

Our AI-week programs

    Key learning outcomes

    • 01.

      Understand AI’s Impact on Your Industry

      Gain a strategic understanding of how generative AI is reshaping your industry.

    • 02.

      Get Hands-On with Leading AI Tools

      Develop practical skills with handson tools and AI platforms tailored to your professional function.

    • 03.

      Turn Innovation into Business Value

      Translate AI-driven innovation into real business value through actionable frameworks and use cases.

    • 04.

      Lead with Ethics and Strategic Vision

      Strengthen your ability to lead digital transformation with ethical, governance, and change management perspectives.

    • 05.

      Connect with AI-Driven Leaders

      Build a cross-industry network of peers and experts leading AI adoption in their organizations.

      more info
      Download brochure
      Download brochure