Start dateSeptember 15th, 2025
Duration3 months
LanguageEnglish
LocationMadrid
FormatBlended
Tuition Fees€12,500
PROGRAM
PROGRAM
This program consists of 20 courses plus a final project, all of which are structured around three key areas in the field of marketing for the Luxury, Fashion, and Fast-Moving Consumer Goods (FMCG) sectors: Business Fundamentals and Strategy, Brand Building and Marketing, and Product Design and Operations. Upon completion of the program, participants will be well positioned to pursue career opportunities within the industry.
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PROGRAM CONTENT
PROGRAM CONTENT
Business Fundamentals and Strategy
- Business Strategy by Regions for Luxury, Fashion and FMCGS Brands
- Compliance & Risk Management in The Luxury, Fashion and FMCGS Industry
- Strategic Operations & Budget Efficiencies for Luxury, Fashion, And FMCGS
Brand Development and Marketing
- Branding Best Practices for Luxury, Fashion and FMCGS (B2b)
- Neuromarketing For Luxury, Fashion and FMCGS
- Digital Marketing Strategy & Channels for Luxury, Fashion and FMCGS
- Content Strategy for Luxury, Fashion and FMCGS
- CRM And Data Analytics for Luxury, Fashion and FMCGS
- Generative AI & The Metaverse Applied to Luxury, Fashion and FMCGS
- Digital Trends / Trends Shaping the Luxury Industry
- The Estee Lauder Experience
Operations and Product Design
- Business Development and Growth in Luxury, Fashion and FMCGS (B2c)
- Building Partnerships in Luxury, Fashion and FMCGS (B2b)
- Bridging The Gap Between Sustainability and Luxury
- E-Commerce For Luxury, Fashion and FMCGS
- Retail Strategy for Luxury
- Becoming An Entrepreneur in Luxury, Fashion and FMCGS
- Best Business Practices in The Jewelry & Watch Industry
- Product And Service Design: Luxury, Fashion and FMCGS
Final Consulting Project
- Coaching Sessions & Presentations
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