A woman in a red dress poses confidently in an urban street setting.

Professional Diploma in Fashion, Luxury and FMCGS

From industry insiders to real‑world impact
IE LOGO BUSINESS WHITE
Start dateSeptember 15th, 2025
Duration3 months
LanguageEnglish
LocationMadrid
FormatBlended
Tuition Fees€12,500

PROGRAM

This program consists of 20 courses plus a final project, all of which are structured around three key areas in the field of marketing for the Luxury, Fashion, and Fast-Moving Consumer Goods (FMCG) sectors: Business Fundamentals and Strategy, Brand Building and Marketing, and Product Design and Operations. Upon completion of the program, participants will be well positioned to pursue career opportunities within the industry.

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PROGRAM CONTENT

    • Business Strategy by Regions for Luxury, Fashion and FMCGS Brands
    • Compliance & Risk Management in The Luxury, Fashion and FMCGS Industry
    • Strategic Operations & Budget Efficiencies for Luxury, Fashion, And FMCGS
    • Branding Best Practices for Luxury, Fashion and FMCGS (B2b)
    • Neuromarketing For Luxury, Fashion and FMCGS
    • Digital Marketing Strategy & Channels for Luxury, Fashion and FMCGS
    • Content Strategy for Luxury, Fashion and FMCGS
    • CRM And Data Analytics for Luxury, Fashion and FMCGS
    • Generative AI & The Metaverse Applied to Luxury, Fashion and FMCGS
    • Digital Trends / Trends Shaping the Luxury Industry
    • The Estee Lauder Experience
    • Business Development and Growth in Luxury, Fashion and FMCGS (B2c)
    • Building Partnerships in Luxury, Fashion and FMCGS (B2b)
    • Bridging The Gap Between Sustainability and Luxury
    • E-Commerce For Luxury, Fashion and FMCGS
    • Retail Strategy for Luxury
    • Becoming An Entrepreneur in Luxury, Fashion and FMCGS
    • Best Business Practices in The Jewelry & Watch Industry
    • Product And Service Design: Luxury, Fashion and FMCGS
    • Coaching Sessions & Presentations