Master in Business Analytics and Data Science
Master in Business Analytics and Data Science
Business transformation through data and AI
Knowledge is power in a world informed by data and driven by AI. Harnessing this power allows you to set your own career path, leverage cutting-edge technologies, and deliver exceptional value and competitive advantage in any industry. Our Master in Business Analytics and Data Science is a complete and transformative program that equips you to harness the potential of data at the intersection of business and technology.
We understand that flexibility is crucial for today's learners, which is why we offer two formats: full-time over 11 months or part-time over 17 months. The up-to-date program imparts essential skills in AI, NLP, machine learning, data visualization and business transformation, while providing experiential learning through internships, hackathons, capstone projects and our renowned Venture Labs.
You’ll also have the choice of specialized concentrations, including Fintech & Banking, Retail & FMCG, Advanced AI, Industry 4.0 and Smart Health. What’s more, there are a wide range of additional opportunities to demonstrate your expertise with professional certifications from industry leaders such as AWS, Tableau, Microsoft and others.
Tailor your learning and emerge as a well-rounded professional with the holistic, cutting-edge skill set and practical experiences that so many sectors need. The program is designed to help you integrate advanced technical skills and AI-powered tech with strategic business knowledge, positioning you at the forefront of the most in-demand careers of tomorrow and fully preparing you to drive innovation and lead in the competitive digital marketplace.
- The 2026 full-time Spring intake starts on April 22th.
- The 2026-2027 full-time Fall intake starts on September 22nd.
- The 2026 part-time intake starts on February 9th.
The program name has been updated to Master in Business Analytics and Data Science. If you have any questions, please contact your program specialist.
WANT TO KNOW MORE?
Choose the mode of study that best fits your schedule
Choose the mode of study that best fits your schedule
Full-time
Immerse yourself fully and complete your program at an accelerated pace. This 11-month format is based in Madrid with an international destination.
Part-time
Balance your studies with professional or personal commitments without compromising on the quality of education. This 17-month format combines online learning with face-to-face periods in Madrid and an international destination.
PROGRAM CONCENTRATIONS (FULL-TIME)
PROGRAM CONCENTRATIONS (FULL-TIME)
This program allows students to customize their learning through electives and specialization options. Tailor your education to your career ambitions by deepening your expertise in one of our five optional specializations:
Healthcare & Biotechnology
This concentration examines how data science and artificial intelligence are advancing healthcare and biotechnology. Through coursework in digital health, clinical research methods, and emerging technologies, students develop the ability to analyze clinical data, design AI-driven tools, and navigate ethical and regulatory frameworks. The program prepares graduates to contribute to innovation across health, biotech, and MedTech sectors.
Fintech & Banking
This concentration provides a rigorous foundation in the technologies reshaping modern finance. Students study AI in banking, algorithmic trading, fraud analytics, blockchain, Web3, cloud engineering, and quantum computing. Emphasis is placed on developing analytical and technical skills that enable the creation of data-driven solutions for fintech, digital banking, and financial institutions.
Retail, Luxury & E-Commerce
This concentration explores the digital transformation of retail and luxury industries. Courses in AI for retail, digital marketing analytics, data visualization, cloud analytics, computer vision, and product management equip students to evaluate consumer behavior, improve operational efficiency, and design technology-driven strategies. Graduates are prepared to support innovation across retail and e-commerce environments.
Sports, Media & Entertainment
This concentration analyzes how data and emerging technologies are shaping sports, media, and entertainment. Students engage with topics such as sports analytics, technology in sports management, AI in telecommunications, spatial computing, cloud analytics, and social network analysis. The curriculum prepares students to enhance performance, optimize decision-making, and develop advanced digital experiences.
Smart Manufacturing & Automation
This concentration focuses on the technological transformation of industrial systems. Students study drones, IoT, robotics, reinforcement learning, agentic AI, and process automation to understand how digital tools improve manufacturing environments. The program provides both technical and strategic knowledge for advancing Industry 4.0 and intelligent automation.
Advanced AI
This concentration offers in-depth training in contemporary artificial intelligence methods. Through coursework in deep learning, generative AI, agentic AI, natural language processing, computer vision, reinforcement learning, and cloud-based machine learning, students gain both theoretical understanding and practical experience. The program prepares graduates to design and scale advanced AI systems.
Tech Consulting & Data Strategy
This concentration prepares students to lead data-enabled decision-making and technological transformation. Courses in technology consulting, data governance, analytics, product management, and sales engineering develop students’ capacity to diagnose organizational challenges, design effective solutions, and communicate insights with clarity. Graduates are equipped for roles in consulting, digital strategy, and technology management.
Tech Entrepreneurship
This concentration offers in-depth training in contemporary artificial intelligence methods. Through coursework in deep learning, generative AI, agentic AI, natural language processing, computer vision, reinforcement learning, and cloud-based machine learning, students gain both theoretical understanding and practical experience. The program prepares graduates to design and scale advanced AI systems.
Aero Space Technology
This concentration introduces students to emerging aerospace technologies, including drones, geoimaging, computer vision, and space supply chains. Through practical applications and industry insights, students learn to analyze spatial data, operate unmanned systems, and understand the innovation driving today’s rapidly evolving space sector.
REASONS TO STUDY A MASTER IN BUSINESS ANALYTICS AND DATA SCIENCE
REASONS TO STUDY A MASTER IN BUSINESS ANALYTICS AND DATA SCIENCE
Investing in a Master in Business Analytics and Data Science is a strategic move that not only enhances your skills but also positions you at the forefront of the digital revolution.
- 01.
Recruiters will be eager to hire you
Companies across all industries are actively seeking experts who can turn complex data into actionable insights. With a master in business analytics and data science, you’ll be among the top candidates recruiters are eager to hire, opening doors to a wide range of exciting career opportunities.
- 02.
Data Science and AI have transformed business operations
From automating processes to enhancing decision-making, these technologies are driving innovation and efficiency across every sector. By mastering data science and AI through our business analytics master’s programs, you’ll be equipped to lead this transformation and make a significant impact in any organization.
- 03.
Data Science and AI are crucial across all industries
No matter the industry—whether it's finance, healthcare, retail, or manufacturing—data science and AI are indispensable. These technologies power everything from personalized customer experiences to predictive analytics in supply chains. A master’s in analytics will prepare you to apply these essential tools in any field, making you a versatile and valuable asset in the global job market.
- 04.
The demand for Data experts exceeds supply
Despite the growing importance of data-driven decision-making, there’s a significant shortage of skilled data professionals. This gap presents a unique opportunity for those with a master’s in data science. By developing expertise in data science and business analytics, you’ll be stepping into a field with more job openings than qualified candidates, ensuring robust job security and career growth potential.
PROGRAM PILLARS
PROGRAM PILLARS
The essence of the Master in Business Analytics & Data Science at IE School of Science and Technology.
Álvaro Marín Pacchioni
Program SpecialistANY DOUBTS ABOUT THE FULL-TIME PROGRAM?
Please contact our program specialist for personalized advice on your specific case.
MARIEL FALCON
Program SpecialistANY DOUBTS ABOUT THE PART-TIME PROGRAM?
Please contact our program specialist for personalized advice on your specific case.
Students' Perspectives
Students' Perspectives
Ignacio's Experience
Mariia's Experience
Enrique's Experience
The IE Sci-Tech Model: Academic Excellence with Industry Impact
The IE Sci-Tech Model: Academic Excellence with Industry Impact
At IE School of Science and Technology, education goes beyond the classroom. With our Sci-Tech Model, we integrate scientific excellence, technological innovation, and business relevance, ensuring that students gain strong technical knowledge alongside a strategic outlook.
Our academic partnerships with leading institutions give students access to cutting-edge research, global collaboration, and hands-on learning experiences. At the same time, initiatives such as the Impact Xcelerator, IE Sustainability Datathon, and Berkeley Immersion Week allow them to address real-world industry challenges and build a competitive edge.
Through these global partnerships, students gain unique opportunities to connect with top institutions and expand their academic and professional prospects.
CAREER-FOCUSED BUSINESS ANALYTICS MASTER PROGRAM
CAREER-FOCUSED BUSINESS ANALYTICS MASTER PROGRAM
IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.
Why data science is an up-and-coming opportunity for business success
Why data science is an up-and-coming opportunity for business success
In today’s data-driven world, businesses rely on data science to stay ahead. At IE University, our Master in Business Analytics & Data Science equips students with the skills to turn data into strategy and smarter decisions.
Discover where the Master in Business Analytics & Data Science can take you
Discover where the Master in Business Analytics & Data Science can take you
The increasing global need for tech skills has created ample opportunities for careers in data science—and this demand will only continue to grow.
OFFICIAL DEGREE
OFFICIAL DEGREE
Upon completion of this program, you will be awarded an official Master's degree in Business Analytics, as well as a University Private Degree in Data Science.
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
APPLICABLE REGULATIONS OF THE PROGRAM
APPLICABLE REGULATIONS OF THE PROGRAM
DEGREE INFORMATION AND INTERNAL QUALITY ASSURANCE SYSTEM
DEGREE INFORMATION AND INTERNAL QUALITY ASSURANCE SYSTEM
MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT
MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT
Pursue two disciplines while gaining insight from different perspectives and ways of thinking. You'll cover the contents of two master's programs—and graduate with two diplomas—ensuring in-depth expertise that maximizes your value in the job market.
Interested in Studying Business Analytics & AI in New York?
Interested in Studying Business Analytics & AI in New York?
Check out the MS in Business Analytics & Artificial Intelligence at our partner institution IENYC, where you’ll gain cutting-edge skills in data-driven decision making, predictive analytics, and machine learning to excel in a rapidly evolving digital landscape.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these two areas to find the specific program that fits with your career goals.
WHY STUDYING IN MADRID DRIVES GROWTH
WHY STUDYING IN MADRID DRIVES GROWTH
Madrid offers the perfect blend of traditional culture, a fast-growing economy, professional opportunities—especially in emerging technologies—and fun. Study in a city full of possibilities, ideal for any ambitious professional.
THE ULTIMATE GUIDE
THE ULTIMATE GUIDE
All you need to know about our School of Science and Technology events
Find More about our events
Find More about our events
We organize a wide range of events, from conferences and master classes, to networking and informative sessions.
Frequently asked questions
What is the best university for data science in Europe?
When it comes to data science programs in Europe, the Master in Business Analytics & Data Science sets IE University apart. The program is known for its thorough curriculum that combines advanced data science techniques with practical business applications. IE University’s emphasis on hands-on learning and real-world experience makes it stand out against other institutions, and its global perspective and commitment to innovation in data science education make it a top choice for students wanting to enter this field. The program is designed to equip students to succeed in today’s data-driven world, making it a leading choice for those pursuing further studies in data science in Europe.
Can a non-IT person learn data science?
Absolutely. The Master in Business Analytics & Data Science welcomes students from diverse academic and professional backgrounds. Designed to build your skills from the ground up, starting with essential data science concepts, this program is accessible and allows those without a technical background to thrive.
What is a Master In Business Analytics?
A Master in Business Analytics is a graduate program that focuses on using data analysis and information technology to help organizations in making strategic decisions. Students in this program will learn techniques for collecting, analyzing, and interpreting data to drive decision-making processes. They will also develop skills in the use of data visualization tools, statistical analysis software, and other technologies that are essential for business analytics professionals.
The coursework in the Master in Business Analytics and big data program typically covers topics such as data mining, predictive modeling, machine learning, and data visualization. Students will also learn about database management, data warehousing, and other technologies that are used to store and manipulate large datasets.
Upon completion of the program, graduates will be prepared to work in a variety of industries, including finance, marketing, healthcare, and technology. They may find employment as data analysts, business intelligence analysts, or data scientists, among other roles.
Overall, a Master in Business Analytics and Big data provides students with the skills and knowledge needed to succeed in a rapidly evolving field that is increasingly important for organizations looking to remain competitive in today's data-driven economy.
Is it worth doing a masters in Business Analytics?
A Master in Business Analytics and Data Science definitely is a worthwhile investment. Just look at where our business analytics program alumni work: Google, Renault, EY, KPMG, Sony and Facebook, just to name a few of the world-leading companies which have hired them. Master in Business Analytics and Data Science holders can work in a variety of industries and jobs, therefore is absolutely worth the effort.
Is Masters In Business Analytics Difficult?
The program offered by the IE School of Science and Technology aims to equip students with the necessary technical skills and knowledge to drive business decisions using data-driven insights. The degree program is designed to prepare graduates for a career in business analytics, where they can apply analytics techniques to solve real-world business problems.
The admissions requirements for the Master in Business Analytics and Big Data program may be rigorous, but the program itself provides a solid foundation in business management, machine learning and, Artificial Intelligence.
Students can choose from a variety of concentration areas in the elective period, allowing them to specialize in areas such as intelligence in business strategy or artificial intelligence in operations management, or fintech.
The part-time program also offers flexibility for working professionals looking to earn a graduate degree in business analytics and big data. While the program may be challenging, the master is designed to provide students with the tools they need to succeed in a data-driven organization.