Founder & Global Creative Director of neabranding, based in New York and Madrid, and managing projects in the US, Europe, the Middle East and Asia, he has carried out over 500 large architectural branding projects, his clients include many of the largest multinational corporations.
At 23 he started his own company, a multidisciplinary design studio focused on the creation, development and implementation of brands. In 2000 he established neabranding together with his current partner, Borja de Borbón. Since its inception, neabranding develops global architectural branding projects, incorporating graphic and industrial design into the architectural environment, synchronizing the client’s architecture, image and philosophy to produce what Mr. de la Puente defines as “architectural branding”, a concept which likewise involves a clear brand implementation strategy and the corresponding philosophy, focusing into two basic vehicles, signage (wayfinding & wayshowing) and environmental graphic design (EGD). neabranding has executed some of the most significant architectural branding projects in Europe and beyond, consolidating our position as a leading consultancy company.
His inspiration, drawn from art and science (not surprisingly, he is an illustrator, painter, sculptor and biologist), leads to clean, innovative, contemporary designs which have received numerous international awards, prizes and citations.
Mr. de la Puente is member of AIA (The American Institute of Architects), SEGD (Society for Environmental Graphic Design), ISA (International Sign Association), and AIGA (American Institute of Graphic Arts).
Corporate Experience
• Founder & CEO. Global Creative Director of neabranding, architectural branding consulting services, 1999 - Present
• Founder & CEO of neasigns, signage patented systems, 2010 - Present
Academic Experience
• Lecturer in the field of architectural branding
Academic Background
• Five Years Master of Science in Biology. Alcalá de Henares University. 1988 - 1992
• One year Master of Brand Management and Communication. Istituto Europeo di Design, 1997 - 1998
