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Andrew McCarthy


Andrew McCarthy


Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation

Academic Director, Master in Customer Experience & Innovation, IE Business School
Strategic Design - CX Consultant, oudein.crew


Master in Customer Experience & Innovation

Master in Market Research & Consumer Behavior

Innolab: Corporate Client Project
Innolab: Creative Process & Practice
Innolab: Creative Process & Practice II
Innolab: Creative Process & Practice III
Innolab: Entrepreneurial Project
Innolab: Social Impact Project
Launch: Applied CXI
Meeting with the Academic Director
Meeting with the Academic Director – MCXI
Meeting with the Academic Director II
Meeting with the Academic Director III
Customer Experience

Professional Experience
Andrew Peter Wallace McCarthy is a designer, facilitator, consultant, and educator. Andrew has worked in his beloved New York and internationally as a designer, art and creative director, and creative consultant in several multinationals and a great many startups, advising organizations on creativity, strategy, innovation processes, user experience, and design. Andrew studied philosophy and the history of math and sciences, then design, and now teaches design thinking and strategy, visual communications, creativity, innovation process, and entrepreneurship as an Associate Professor at IE. More recently, Andrew has taken on the role of founding Academic Director for the Master in Customer Experience and Innovation at the IE School of Human Science and Technology, which will launch in October of 2017. Andrew practices improv and plays music, speaks and moderates at events and conferences, and his voice has been featured in ads and audiobooks, at his daughters’ bedtimes, and to the startlement of animals great and small.

Professional & Teaching Experience
Founding Academic Director, Master in Customer Experience & Innovation – IE School of Human Sciences & Technology
Associate Professor, IE University, School of Human Sciences & Technology, IE Business School
(having taught over 150 courses, workshops, modules, and masterclasses consisting of thousands of hours across more than 20 programs)
MVDM Advisory Board Member – IE HST
Academic Director, modules in IMBA, MIM, GSFP, and others at IE
Independent Designer; Facilitator; Creative Director
Independent Strategy, Innovation, & Creativity Consultant
Academic Director, Team Coach, Program & UX Designer, Facilitator, at Teamlabs/ Madrid & Barcelona
Head of Digital and Design, Gallarus Ventures, LLC
Member: Impact Hub; Collaborator: TeamLabs, Redradix, utopic_US h2i, Mima Espacio Creativo, Studio Banana, among many others
Mentor: Venture Labs, IE Net Impact, MasterYourself, among others
Standard & Poor’s, Creative Consultant
Energy Intelligence, Creative Director
Instructor, Gotham Writer’s Workshop, New York City (USA)
Visiting Professor, Guangzhou Teacher’s College, Guangzhou (PRC)
Clients have included: MTV, Paramount, Dimension Data, Google, Mutua Madrileña, MetroMadrid, BBVA, GEHC, AEP, Ferrovial, Soundportraits, FARmedia, La Resistance, Adidas, WPE, Loewe, Alhambra, and HarleyWood, Scholastic, Cole’s, BP, Shell… among many, many others

Academic Experience
St. John’s College, Annapolis, MD (USA), Bachelor of Arts in Philosophy & Political Science, Minor in Comparative Literature & History of Mathematics and Science
School of Visual Arts, NY (USA)
Portsmouth Abbey School, Portsmouth, RI (USA)