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STRATEGIC ALLIANCES WITH COCA-COLA EUROPACIFIC PARTNERS, BANCA MARCH AND THE BOTÍN FOUNDATION FOR THE GENERATION OF CUTTING-EDGE KNOWLEDGE

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IE Center for Families in Business is collaborating with leading companies to generate cutting-edge knowledge on sustainability, entrepreneurship, and social creativity.

SUSTAINABILITY – BANCA MARCH

As  part of its Next Generation initiative, Banca March has joined forces with the IE Foundation and the IE Center for Families in Business to launch “Spanish family businesses at the forefront of sustainability.”

This project analyzes and reviews four Spanish family businesses that are benchmarks for sustainability:  Actiu, Grupo Calvo, Grupo Enhol, and González Byass.

The initiative features a multimedia case study that will be used in classrooms or during training sessions, as well as a series of informative videos. These videos show how these businesses perceive and practice sustainability and how they’ve become leaders in Spain.  The multimedia case is soon to be published and the informative videos are already available at this link 

This project is led by Cristina Cruz, Academic Director of the IE Center for Families in Business and professor of entrepreneurship at IE University.

 

ENTREPRENEURSHIP – COCA-COLA EUROPACIFIC  PARTNERS

On the morning of April 19, 2021, the IE Center for Families in Business and Coca-Cola Europacific Partners announced the publication of “PROMOTING THE ENTREPRENEURIAL SPIRIT OF TALENT.” The study’s primary objective is to understand which policies of labor organization and human resources management help create an environment that allows the entrepreneurial spirit of mid-level managers to flourish.

The study focuses on large companies, where it can be especially difficult to keep managers’ entrepreneurial spirit alive due to the formalization and centralization of decisions that typically goes hand in hand with growth.

This research, backed by data collected through a survey of 500 managers in companies with more than 200 employees in Spain across different sectors, has been led by Dr. Rocío Bonet, a professor of Human Resources Management at IE Business School–IE University.

Learn more about the study and its findings here

 

SOCIAL CREATIVITY – FUNDACIÓN BOTÍN

In February 2021 IE Foundation and the Botín Foundation jointly presented a study called El Centro Botín: Desarrollo de la Creatividad Social a través de las Artes (“The Botín Center: Developing Social Creativity Through the Arts”)

This research revealed that creativity is both cumulative and measurable.  In the study, an indicator of individuals’ perception of social creativity was designed, based on seven dimensions relating to their perceptions of personal development, social cohesion, well-being, and image and identity.

According to the authors—Dr. Patricia Gabaldón, Professor of Economics at IE University, and Dr. Laura Zimmerman, Professor of Behavioral Sciences at IE University—the main conclusions drawn from the study point to the fact that artistic and cultural activities are drivers of human development, and thus contribute to the improvement of people’s well-being.  In addition, cultural consumption (visiting exhibits, attending plays, going to the movie theater, etc.) has been shown to have a directly proportional impact on creativity. In effect, people who often participate in cultural and artistic activities experience a greater creative impact than those who do not.

Learn more about the study and its findings here

 

ABOUT IE CENTER FOR FAMILIES IN BUSINESS

The IE Center for Families in Business is IE Foundation’s strategic initiative IE University’s differential commitment to provide value to business families.