Digital Transformation as a Driver of the Business of the Future

Today’s organizations see technology as a disruptive element that needs to be tackled through digital transformation. This is a strategic challenge, and one that needs to be promoted by the maximum decision-making bodies of companies in order to transform the organizations and their core business. In this video, Cristina Álvarez, Academic Director of the Executive Master in Digital Transformation & Innovation Leadership, discusses the opportunity CIOs now have of explaining to their teams the strategic importance of technology, in order to help departments speed up their processes towards a business goal.

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