By Borja González del Regueral. Organisations are becoming increasingly aware of the strategic importance of taking the leap into the digital world—a field that is not the exclusive domain of digital natives like Google and Uber.
Business Intelligence and Analytics are key to improve the customer experience in this leisure industry.
President of the Spanish Professional Football League, speaking at IE
When people do not understand your role, be careful. You cannot be disruptive if they do not understand why and what you do it for.
Head of Marketing EMEA at Uber, speaking at IE