Perseverance Also Matters

Creativity and curiosity are important in any professional environment but they are essential for entrepreneurship. Amuda Goueli—inveterate entrepreneur and founder and CEO of the online travel agency Destinia—certainly has these two key capabilities but in this conversation with Martin Boehm, Dean and Professor of Marketing at IE Business School, he also stresses the importance of perseverance and training for professional growth.

 

© IE Insights.

ABOUT THE AUTHOR

Martin Boehm

Dean and Professor of Marketing at IE Business School

Amuda Goueli

Founder and CEO of the online travel agency Destinia

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