Premium travelers are increasingly going on line to search for accommodation, purchase travel tickets, compare offers and organize their time at the destination, in order to ensure that the experience matches their expectations and is as complete as possible. They are also sharing their trips more with their contacts on social media. This increasingly digital profile holds out new opportunities for the many players involved in creating such experiences. In this conversation, María Eugenia Girón, Executive Director of the IE Mastercard Premium & Prestige Business Observatory, and Diana Robino, Global Enterprise Partnerships SVP at MasterCard, discuss the challenge and the way different providers operating in this ecosystem are responding to it.
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