Digital Marketing

In the Digital Marketing program at IE, we empower you with the skills needed to thrive in today's ever-changing digital landscape. It's not just about theory; we believe in hands-on learning. You'll dive into projects, simulations, and real-world examples, ensuring you not only understand digital marketing but can put it into action.

What sets us apart is our strong focus on practical growth strategies. We'll explore customer acquisition, retention, and engagement, uncovering the keys to sustainable business expansion. Through interactive sessions and strategic exercises, you'll create custom-tailored marketing plans suited perfectly to your business. It doesn't matter if you're a seasoned marketer or just starting out; our program offers a comprehensive roadmap for taking your business to the next level. Come join us and let's harness the power of digital marketing to drive your business forward!

This program aims to provide participants with a comprehensive understanding of the digital marketing ecosystem, emphasizing its integral role in crafting effective marketing strategies for businesses. The program will explore the pivotal elements of digital marketing and how they converge to drive business success in modern businesses. Since the tools and platforms evolve at a fast speed in the digital marketing landscape we will focus on the essential elements that have remained a constant for the last two decades

By the end of this program, students will be able to:

1. Craft a digital marketing strategy (including tactics, tools, and KPIs) for a business based on analysis of the competition to determine positioning

2. Plan the implementation of the different working parts of a digital strategy implementation and establish the metrics to measure its success (website to promotion to analytics)