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Generative AI: Unlocking Enterprise Value

Drive business impact through practical generative AI
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Start dateMay 25th, 2026
Duration4 weeks
LanguageEnglish
FormatOnline
Tuition Fees€2,950

OVERVIEW

In today’s fast-evolving business landscape, this course explores how generative AI drives enterprise value through strategy, innovation, and responsible adoption, empowering leaders to create sustainable competitive advantage and business transformation.

Through a dynamic 4-week learning journey, participants will gain a practical understanding of how to design, implement, and scale AI strategies aligned with organizational goals. Combining interactive live sessions, concise video content, and hands-on projects, the program equips professionals to evaluate emerging technologies, manage risks, and lead change with confidence and clarity.

What truly sets this program apart is its highly collaborative, live learning experience. Participants engage directly with faculty experts and like-minded peers, sharing insights and developing actionable frameworks that can be immediately applied within their organizations.

By the end of the course, you’ll be ready to harness the power of generative AI to accelerate digital transformation and unlock new sources of business value.

Want to know more?

DATE

May 25th – June 21st, 2026

SCHEDULE

6 hours of study per week

WHY THIS PROGRAM?

  • 01.

    Learn to move beyond automation towards business model innovation

  • 02.

    Identify practical, high-impact applications to help organizations scale AI adoption gradually

  • 03.

    Design systems where human oversight, ethics, and creativity remain key in generative AI use

  • 04.

    Explore how leading firms integrate AI into every layer of business

  • 05.

    Apply frameworks that will equip you with the skills to lead responsible, scalable AI transformations that align with corporate values and business goals

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    SPECIAL CONDITIONS

    • ALUMNI

      As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.

      *Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.

      Neither scholarship is compatible with other deductions.

    • CORPORATE

      At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.

      Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither scholarship is compatible with other deductions.

    More info