Generative AI: Unlocking Enterprise Value

Turn Generative Ai Into Practical Business Action

Start date
Duration
Language
Format
Tuition Fees
February 15th, 2027
4 weeks
English
Online
€2,950

OVERVIEW

Generative AI can create business value when applied to the right tasks, with reliable results and clear human oversight. This program helps professionals identify practical opportunities, select appropriate tools, and determine where human judgment remains essential.

Over four weeks, you’ll assess your organization’s readiness and apply generative AI to a real business challenge, ideally one from your own workplace. You’ll review and improve AI-assisted work, apply ethical checks, and test a supervised AI agent with defined permissions, approval points, and stop conditions.

The program combines approximately 60% live, interactive sessions with 40% flexible, self-paced learning. Direct engagement with instructors, industry experts, and peers supports practical discussion and the application of learning to your organization.

By the end, you’ll have a one-page use-case brief, a verified work sample with a reusable review checklist, and a company pilot proposal. Your proposal will define how success would be measured and recommend whether to proceed, revise, or stop.

Want to know more?

DATE

February 15th – March 14th, 2027

SCHEDULE

6 hours of study per week

WHY THIS PROGRAM?

  • 01.

    Assess your organization’s readiness for generative AI and define a practical business use case.

  • 02.

    Select appropriate AI tools by evaluating their business value and the effort required to use them.

  • 03.

    Review and improve AI-generated work, applying checks for reliability, bias, ownership, and audience needs.

  • 04.

    Test a supervised AI agent with clear goals, permissions, human approval points, and stop conditions.

  • 05.

    Develop a company pilot proposal with measurable criteria to decide whether to proceed, revise, or stop.

    SPECIAL CONDITIONS

    • ALUMNI

      As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.

      *Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.

      Neither award is compatible with other deductions.

    • CORPORATE

      At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change.

      Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement. Neither award is compatible with other deductions.

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